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Team Obama Campaigns Aggressively, McCain Hunkers Down

Jul 31, 2020
First, a compliment for Sen. John McCain: He is faring very well, physically, on this long campaign trail.
I had thought a candidate of McCain’s age would struggle more — based on the grueling demands I’ve witnessed while working in presidential politics.*
McCain has handled the road pretty well, however, though new data show that his reliance on joint campaign events is shrinking his political footprint in swing states. Today, a Wall Street Journal articlereports a striking disparity in the two presidential campaigns’ schedules:
In the five weeks since the fall campaign officially began, Sen. Obama, his wife, Michelle, and vice-presidential nominee Joe Biden have appeared at a total of 95 separate eventsin states that both sides are contesting. Sen. John McCain and his running mate, Alaska Gov. Sarah Palin, have appeared at 55 eventsin those areas… according to a Wall Street Journal tally based on schedules provided by the campaigns.
That is a *staggering *gap.
McCain regularly relies on Palin and his wife, Cindy, to flank him at events, while the Obama campaign favors individual deployments to drive local press coverage and field outreach. McCain is also doing fewer solo events than Obama:
Sen. Obama himself has been on the stump a bit more than Sen. McCain has, holding four more swing-state events over the five-week span. Over the weekend, for instance, Sen. McCain held one rally, in Iowa on Saturday, while Sen. Obama held four in the Philadelphia area.
The Journal was cautious with its scoop, running the piece under the comically bland headline, “Obama Camp’s Travel Seems a Factor in Recent Leads in Battleground** States**.”
McCain prefers to campaign in a trio. (Photo credit: Rogue9 Flickr.)
Seems a factor — you don’t say!
This is a huge problem for the GOP. McCain is already getting outspent in local and national advertising. His current strategy is to route around the “media filter” and reach voters “directly,” as his aides say, and that makes local events and mobilization even more crucial.
Instead of deploying the ticket’s brand names as widely as possible, however, McCain is letting Obama literally double up on local impact. When it comes to reaching swing states, less is definitely not more.
  • Skeptical readers may argue that was a backhanded compliment, or a way to raise the age issue, but a candidate’s health and stamina *are *worth assessing. Congress should also require independent doctors to review all presidential candidates’ medical records, as the New York Times and other publications have editorialized.
Dexter Cooke

Dexter Cooke

Dexter Cooke is an economist, marketing strategist, and orthopedic surgeon with over 20 years of experience crafting compelling narratives that resonate worldwide. He holds a Journalism degree from Columbia University, an Economics background from Yale University, and a medical degree with a postdoctoral fellowship in orthopedic medicine from the Medical University of South Carolina. Dexter’s insights into media, economics, and marketing shine through his prolific contributions to respected publications and advisory roles for influential organizations. As an orthopedic surgeon specializing in minimally invasive knee replacement surgery and laparoscopic procedures, Dexter prioritizes patient care above all. Outside his professional pursuits, Dexter enjoys collecting vintage watches, studying ancient civilizations, learning about astronomy, and participating in charity runs.
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