More From the Latte Index
An unofficial measure of what’s going on with the economy is the Latte Index, or trends in discretionary spending when it comes to Starbucks. When people cut
Jul 31, 20208.9K Shares2.2M Views
An unofficial measure of what’s going on with the economy is the Latte Index,or trends in discretionary spending when it comes to Starbucks. When people cut back on pricey, frothy coffee drinks they probably didn’t need in the first place, the theory goes, it shows they’re taking steps to curb their spending. And less consumer spending means slower economic growth.
With Starbucks already closing600 stores due to lower sales, it’s fair to say the Latte Index carries some weight. But now The Big Picture spotsanother Latte Index-style trend: Discounts at Starbucks:
“„As you may have heard, Starbuckshas canned their DVDs and CDs. At a recent visit, I picked up Juno(which I have been meaning to see), and for Mrs. Big Picture I grabbed The Kite Runner— for $7.95 each. They also had the new James Hunter CD (Official site, Amazon, NPR interview) and the latest John Mellencamp disc (Official site, Amazon) were also $8. But the big thing that caught my eye was their $2 special. Bring your receipt in from any purchase in the am, and after 2pm any Grande Cold drink is just $2. Value maximizers may want to go for the Iced Frappucino Double Chocolaty Chip Frappuccino Crème at $4.80 but it weighs in at 510 calories. Or, the Java Chip Frappuccino is 460 calories. I went for the Iced Caramel Macchiato, which cost less, but is practically dietetic at 230 calories.
“„
The Big Picture wonders if anyone else is seeing new promotional discounts. The $2 special – a new economic indicator?
Camilo Wood
Reviewer
Camilo Wood has over two decades of experience as a writer and journalist, specializing in finance and economics. With a degree in Economics and a background in financial research and analysis, Camilo brings a wealth of knowledge and expertise to his writing.
Throughout his career, Camilo has contributed to numerous publications, covering a wide range of topics such as global economic trends, investment strategies, and market analysis. His articles are recognized for their insightful analysis and clear explanations, making complex financial concepts accessible to readers.
Camilo's experience includes working in roles related to financial reporting, analysis, and commentary, allowing him to provide readers with accurate and trustworthy information. His dedication to journalistic integrity and commitment to delivering high-quality content make him a trusted voice in the fields of finance and journalism.
Latest Articles
Popular Articles