Be Our Guest! Walter Reed Gets Some Disney Magic
On Wednesday the House oversight committee’s national security and foreign affairs subcommittee will hold a hearing, One Year After Walter Reed. It’s intended
Jul 31, 2020258.7K Shares7.1M Views
On Wednesday the House oversight committee’s national security and foreign affairs subcommittee will hold a hearing, “One Year After Walter Reed.” It’s intended to assess how much the Army medical center’s improved upon the scandalously bad caregiven to returning Iraq soldiers that the Washington Post documented last February.
Well, today’s Post describes one indication of a new Walter Reed. Tongue firmly in cheek, Steve Vogel reportsthat the Army is paying the Walt Disney Corporation $800,000 to bring a positive mental attitude to hospital staff. This can mean medical workers watching slides of a cranky Donald Duck frustrated by unresponsive nurses or doctors. Or a glowing Snow White showing how customer service is done.
It’s more than just educational filmstrips, though. Disney World lexicon has also been adopted with Walter Reed employees renamed “cast members” and customers and patients called “guests.”
Army employees expressed confidence to Vogel that the proven success of Disney World customer service successfully translates into treated wounded Iraq and Afghanistan soldiers. After all, what better way for Walter Reed to shed its reputation as a (ahem) Mickey Mouse operation.
Dexter Cooke
Reviewer
Dexter Cooke is an economist, marketing strategist, and orthopedic surgeon with over 20 years of experience crafting compelling narratives that resonate worldwide.
He holds a Journalism degree from Columbia University, an Economics background from Yale University, and a medical degree with a postdoctoral fellowship in orthopedic medicine from the Medical University of South Carolina.
Dexter’s insights into media, economics, and marketing shine through his prolific contributions to respected publications and advisory roles for influential organizations.
As an orthopedic surgeon specializing in minimally invasive knee replacement surgery and laparoscopic procedures, Dexter prioritizes patient care above all.
Outside his professional pursuits, Dexter enjoys collecting vintage watches, studying ancient civilizations, learning about astronomy, and participating in charity runs.
Latest Articles
Popular Articles