Quick! Start Downloading iTunes Before Apple Changes its Mind
Hey, what’s up with Apple? First CEO Steve Jobs gives a non-update update on his health - a hormone imbalance? - and then the company announces today it’s going
Jul 31, 2020207.2K Shares6.6M Views
Hey, what’s up with Apple? First CEO Steve Jobs gives a non-update updateon his health – a hormone imbalance? – and then the company announces today it’s going to lower the price of downloading iTunes and lift some of its restrictions on copying the songs, Bloomberg reports.
This is all happening at Macworld in San Francisco. Apple said it’s not going to show up for the conference after this year, since analysts and investors always leave unimpressed, according to Bloomberg. But who cares about them anyway? Let’s move on to the iTunes news. From Bloomberg:
“„Apple Inc. the most popular source of music in the U.S., stripped copy protection from all the songs in its iTunes music store and announced plans to charge as little as 69 cents a track.
“„Under a new variable pricing plan, songs will cost 69 cents, 99 cents or $1.29 starting in April, with most albums going for $9.99, Apple marketing head Phil Schillersaid today at the Macworld conference in San Francisco. He spoke in place of Chief Executive Officer Steve Jobs, who said yesterday that he is undergoing treatment for a “hormone imbalance.”
“„Apple had drawn criticism for using so-called digital- rights management, or DRM, on most tracks, prompting Jobs two years ago to make a public plea to music labels to change their licensing terms. The protections prevented customers from listening to music on unauthorized devices and limited the copies they could burn onto CDs. The company also faced competition from Amazon.com Inc., which charges as little as 79 cents a song — with no copy protection.
Investors again scoffed that Apple had nothing to say and that lowering the price of iTunes was no big deal, according to Bloomberg.
Somehow, I don’t think music lovers will agree.
Dexter Cooke
Reviewer
Dexter Cooke is an economist, marketing strategist, and orthopedic surgeon with over 20 years of experience crafting compelling narratives that resonate worldwide.
He holds a Journalism degree from Columbia University, an Economics background from Yale University, and a medical degree with a postdoctoral fellowship in orthopedic medicine from the Medical University of South Carolina.
Dexter’s insights into media, economics, and marketing shine through his prolific contributions to respected publications and advisory roles for influential organizations.
As an orthopedic surgeon specializing in minimally invasive knee replacement surgery and laparoscopic procedures, Dexter prioritizes patient care above all.
Outside his professional pursuits, Dexter enjoys collecting vintage watches, studying ancient civilizations, learning about astronomy, and participating in charity runs.
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