Nielsen Paradox: DC-Area Folk Watched Inauguration on TV; Liberal West Coast Didn’t
Here’s something counterintuitive: the closer a person lives to Washington, D.C., the more likely it is that he or she watched the inauguration on
Jul 31, 202045.2K Shares4.5M Views
Here’s something counterintuitive: the closer a person lives to Washington, D.C., the more likely it is that he or she watched the inauguration on television.
Nielsen released its numbersfor the top 56 media markets in the country today. These metropolitan areas had the highest inauguration viewership yesterday:
And these had the lowest viewership:
So people who could most easily come see the inauguration in person — those from D.C., Maryland, Virginia and North Carolina — watched from their sofas, while people who live more than 1,000 miles away either made the trek to the capital or didn’t bother to tune in.
Even stranger, the three metropolitan areas at the bottom of this list are arguably the three most liberal in the country: Seattle, Portland and San Francisco.
I suppose it’s possible that people from the D.C. area are simply more politically engaged — *much *more engaged — than their counterparts from farther afield, but this still strikes me as deeply strange.
Anyone have a better explanation? I await your comments …
Camilo Wood
Reviewer
Camilo Wood has over two decades of experience as a writer and journalist, specializing in finance and economics. With a degree in Economics and a background in financial research and analysis, Camilo brings a wealth of knowledge and expertise to his writing.
Throughout his career, Camilo has contributed to numerous publications, covering a wide range of topics such as global economic trends, investment strategies, and market analysis. His articles are recognized for their insightful analysis and clear explanations, making complex financial concepts accessible to readers.
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