Bailed-Out GM Gives $85,000 Escalade to Santonio Holmes
Spencer sends over the story that General Motors has tried to keep quiet. Following Sunday’s Super Bowl, the automaker -- keeping with a marketing tradition
Jul 31, 2020786.2K Shares10.4M Views
Following Sunday’s Super Bowl, the automaker — keeping with a marketing tradition — awarded the game’s MVP with the car of his choice. Santonio Holmes, the Steelers wide-out who caught the game’s winning touchdown, chose a Cadillac Hybrid Platinum. Price tag: $85,200.
Why we should care?
Well, for one thing, GM has accepted $9.4 billionin taxpayer funding in December and January, and is slated to receive another $4 billion in February. The New York Daily News reported Mondaythat the struggling automaker knows it has an image problem:
“„But breaking from recent tradition, there was no Cadillac on the field Sunday night during the awards ceremony and no Cadillac in the hotel ballroom Monday for the MVP news conference. Usually the MVP marks off on a board which car he wants. There was no board, either. It was all done in private.
Over at Deadspin, Rick Chandler asks the only relevant question: “Hey, Did You And I Just Buy Santonio Holmes A New Cadillac Escalade?”
Paolo Reyna
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Paolo Reyna is a writer and storyteller with a wide range of interests. He graduated from New York University with a Bachelor of Arts in Journalism and Media Studies.
Paolo enjoys writing about celebrity culture, gaming, visual arts, and events. He has a keen eye for trends in popular culture and an enthusiasm for exploring new ideas. Paolo's writing aims to inform and entertain while providing fresh perspectives on the topics that interest him most.
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