Now I No Longer Think of Them as a Band of Lawless, Amped-Up Mercenaries
Via Danger Room, it appears the Blackwater private security company has gone in for a bit of cynical rebranding: Blackwater Worldwide is abandoning its
Jul 31, 2020541.4K Shares8M Views
Via Danger Room, it appears the Blackwater private security company has gone in for a bit of cynical rebranding:
“„Blackwater Worldwide is abandoning its tarnished brand name as it tries to shake a reputation battered by oft-criticized work in Iraq, renaming its family of two dozen businesses under the name Xe.
“„The parent company’s new name is pronounced like the letter “z.” Blackwater Lodge & Training Center — the subsidiary that conducts much of the company’s overseas operations and domestic training — has been renamed U.S. Training Center Inc., the company said Friday.
Because no one who works for The Letter Z would ever open fire on a group of civilians around a Baghdad traffic circle, right? Is there a point at which something stops being cynical and just becomes pathetic? My hat is off to whatever consulting firm fleeced Blackwater to come up with this rebranding.
Paolo Reyna
Reviewer
Paolo Reyna is a writer and storyteller with a wide range of interests. He graduated from New York University with a Bachelor of Arts in Journalism and Media Studies.
Paolo enjoys writing about celebrity culture, gaming, visual arts, and events. He has a keen eye for trends in popular culture and an enthusiasm for exploring new ideas. Paolo's writing aims to inform and entertain while providing fresh perspectives on the topics that interest him most.
In his free time, he loves to travel, watch films, read books, and socialize with friends.
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