For years, public diplomacy -- and its uniformed cousin, ’strategic communications’ -- has been discussed in Washington like a mantra: just find the most
“„I would argue that most strategic communications problems are not communications problems at all. They are policy and execution problems. Each time we fail to live up to our values or we don’t deliver on a promise, we look more and more like the arrogant Americans the enemy claims we are …
“„To put it simply, we need to worry less about howto communicate our actions than about whatour actions communicate.