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It’s All About the Framing

From the lessons to be learned (or not) from the Massachusetts experience with health care reform comes this bit of history from James Mongan, president and CEO

Jul 31, 2020
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From the lessons to be learned (or not) from the Massachusetts experience with health care reformcomes this bit of history from James Mongan, president and CEO of Partners HealthCare: The policy matters less than the framing of it.
Speaking yesterday at a health reform forum in Washington sponsored by the Kaiser Family Foundation, Mongan, a former aide to the Senate Finance Committee and a health official under the Carter administration, said that former Massachusetts Gov. Mitt Romney (R) was able to sell the the controversial individual mandate provision — which requires all residents to buy health insurance — by declaring it to be an issue of personal responsibility, not taxes.
He managed to put forth this idea of an individual mandate, which had been put forth before in Washington by Sen. [Robert] Dole [R-Kan.] but quickly rolled back, because people said that if an employer mandate’s a tax [then] surely an individual mandate’s a tax.
But Gov. Romney said, ‘No, it’s not a tax, it’s personal responsibility.’ And people bought this switch and framing.
Perhaps something for President Obama to consider as he weighs how to present his health reform demandsto Congress and the country.
Paolo Reyna

Paolo Reyna

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Paolo Reyna is a writer and storyteller with a wide range of interests. He graduated from New York University with a Bachelor of Arts in Journalism and Media Studies. Paolo enjoys writing about celebrity culture, gaming, visual arts, and events. He has a keen eye for trends in popular culture and an enthusiasm for exploring new ideas. Paolo's writing aims to inform and entertain while providing fresh perspectives on the topics that interest him most. In his free time, he loves to travel, watch films, read books, and socialize with friends.
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