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‘We Came to a Compromise’

Dana Goldstein reports on the negotiations behind the anti-abortion rights ad that Focus on the Family bought during the Super Bowl on CBS. Quietly, the network

Jul 31, 2020
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Dana Goldstein reports on the negotiations behindthe anti-abortion rights ad that Focus on the Family bought during the Super Bowl on CBS. Quietly, the network figured out a workable script with the conservative group — a level of collaboration that liberal groups aren’t used to.
CBS has said that in the last year, in an acknowledgement of “industry norms,” it loosened previous restrictions on advocacy advertisements, accepting ads that pushed for health reform and environmental activism.
But pro-choice advocates complain the network didn’t publicize the policy change and hasn’t applied it consistently, citing a rejected Super Bowl ad from gay dating Web site ManCrunch.com. According to Schneeberger, Focus on the Family was not aware of an explicit policy change inside the network, either. “It was only last week that they indicated that they changed any policy,” he said.
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Camilo Wood

Camilo Wood

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