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‘We Came to a Compromise’

Dana Goldstein reports on the negotiations behind the anti-abortion rights ad that Focus on the Family bought during the Super Bowl on CBS. Quietly, the network

Jul 31, 2020
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Dana Goldstein reports on the negotiations behindthe anti-abortion rights ad that Focus on the Family bought during the Super Bowl on CBS. Quietly, the network figured out a workable script with the conservative group — a level of collaboration that liberal groups aren’t used to.
CBS has said that in the last year, in an acknowledgement of “industry norms,” it loosened previous restrictions on advocacy advertisements, accepting ads that pushed for health reform and environmental activism.
But pro-choice advocates complain the network didn’t publicize the policy change and hasn’t applied it consistently, citing a rejected Super Bowl ad from gay dating Web site ManCrunch.com. According to Schneeberger, Focus on the Family was not aware of an explicit policy change inside the network, either. “It was only last week that they indicated that they changed any policy,” he said.
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Dexter Cooke

Dexter Cooke

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Dexter Cooke is an economist, marketing strategist, and orthopedic surgeon with over 20 years of experience crafting compelling narratives that resonate worldwide. He holds a Journalism degree from Columbia University, an Economics background from Yale University, and a medical degree with a postdoctoral fellowship in orthopedic medicine from the Medical University of South Carolina. Dexter’s insights into media, economics, and marketing shine through his prolific contributions to respected publications and advisory roles for influential organizations. As an orthopedic surgeon specializing in minimally invasive knee replacement surgery and laparoscopic procedures, Dexter prioritizes patient care above all. Outside his professional pursuits, Dexter enjoys collecting vintage watches, studying ancient civilizations, learning about astronomy, and participating in charity runs.
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