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BP just started construction on a new wind farm in Colorado, according to Bloomberg, adding to the eight wind farms it already owns in the United States. The

Jul 31, 2020
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BP just started construction on a new wind farm in Colorado, according to Bloomberg, adding to the eight wind farms it already owns in the United States. The news has gotten little attention in the popular press.
The question going forward is this: Will BP ever be able to shake its image as the responsible party for the country’s largest oil spill? Beginning in 2000, BP spent millions to cultivate an image as an eco-conscious company, changing it’s name from British Petroleum to BP and taking on a new logo meant to conjure up images of clean energy. Their slogan became Beyond Petroleum.
Even before the oil spill, many dismissed the rebranding as an effort to hide BP’s identity as an oil company. Now, in the aftermath of the oil spill with hundreds of thousands still recovering in the Gulf, it seems that the company’s efforts to trumpet its renewable energy projects will fall on deaf ears.
Dexter Cooke

Dexter Cooke

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Dexter Cooke is an economist, marketing strategist, and orthopedic surgeon with over 20 years of experience crafting compelling narratives that resonate worldwide. He holds a Journalism degree from Columbia University, an Economics background from Yale University, and a medical degree with a postdoctoral fellowship in orthopedic medicine from the Medical University of South Carolina. Dexter’s insights into media, economics, and marketing shine through his prolific contributions to respected publications and advisory roles for influential organizations. As an orthopedic surgeon specializing in minimally invasive knee replacement surgery and laparoscopic procedures, Dexter prioritizes patient care above all. Outside his professional pursuits, Dexter enjoys collecting vintage watches, studying ancient civilizations, learning about astronomy, and participating in charity runs.
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