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Fight Over California’s Proposition 23 Takes to the Airwaves

The fight over California’s Proposition 23, which seeks to roll back the state’s landmark legislation to reduce its greenhouse gas emissions, is taking to the

Jul 31, 2020
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The fight over California’s Proposition 23, which seeks to roll back the state’s landmark legislation to reduce its greenhouse gas emissions, is taking to the airwavesthis week, with ads emerging from both camps. The Sacramento Bee reportsthat the campaign for Prop 23 is airing a 30 second spot in Sacramento, the Central Valley, and San Diego — traditionally California’s more conservative regions — that claims the cost of the emissions regulations it seeks to gut is too high for Californians to handle:
“I want to do my part on global warming, all Yes on 23 says is, let’s wait until people are back to work and we can afford it” a woman says at the end of the ad.
Meanwhile, opponents of the initiative have released their own ad which focuses on the Texas oil companies that have provided major funding for Prop 23:
“California is outlining a clean energy future a growing workforce of bright Californians who harness wind and solar power to move our state forward. But two Texas oil companies have a deceptive scheme to take us backwards,” the narrator says, referring to Valero and Tesoro, which have both contributed heavily to the measure.
Watch the pro-Prop 23 ad here, and see the response from opponents below:
Dexter Cooke

Dexter Cooke

Reviewer
Dexter Cooke is an economist, marketing strategist, and orthopedic surgeon with over 20 years of experience crafting compelling narratives that resonate worldwide. He holds a Journalism degree from Columbia University, an Economics background from Yale University, and a medical degree with a postdoctoral fellowship in orthopedic medicine from the Medical University of South Carolina. Dexter’s insights into media, economics, and marketing shine through his prolific contributions to respected publications and advisory roles for influential organizations. As an orthopedic surgeon specializing in minimally invasive knee replacement surgery and laparoscopic procedures, Dexter prioritizes patient care above all. Outside his professional pursuits, Dexter enjoys collecting vintage watches, studying ancient civilizations, learning about astronomy, and participating in charity runs.
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