Ad Spending Spikes as Early Voting Begins « The Washington Independent
Jul 31, 202026.4K Shares2.4M Views
Political ad spending on races across the country is shooting way up for a host of reasons, but one of them likely has to do with the start of early votingin many states:
“„The proliferation of absentee balloting and in-person early voting, which hit a high-water mark of 30 percent nationally in 2008, is transforming election endgames for both political parties and candidates.
“„Advertising — particularly attack ads — are running earlier to coincide with the opening of the voting period, as opposed to the long-standing practice of trying to deliver a knockout punch in the final days of the campaign.
This year, the percentage of early voters may climb even higher. As many as 40 percent of midterm ballots in Ohio, for instance, are expected to be cast before Nov. 2. It’s changing the timing of ad spending and get-out-the-vote campaigns, and it might just be a lone bright spot for Democrats, whose traditional party infrastructure appears better equipped to muster the manpower and the logistical requirements of the new system.
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