Apple To Contest Brazil Sales Ban Of Iphone Without Charger
Apple to contest Brazil sales ban of iPhone without charger and denied accusations that it sells consumers a defective product on Tuesday, September 6. Apple was fined 12.275 million reais ($2.38 million) by the Justice Ministry, and the corporation was also told to stop selling the iPhone 12 and any subsequent models, as well as any iPhone models that don't have a charger.
Author:Emmanuella SheaReviewer:Habiba AshtonSep 08, 202268.3K Shares1.1M Views
Apple to contest Brazil sales ban of iPhone without chargerand denied accusations that it sells consumers a defective product on Tuesday, September 6.
Apple was fined 12.275 million reais ($2.38 million) by the Justice Ministry, and the corporation was also told to stop selling the iPhone 12 and any subsequent models, as well as any iPhone models that don't have a charger.
The ministry said that the absence of a vital component in the iPhone constituted a "deliberate discriminatory practice against consumers" in the decision, which was published on Tuesday in the nation's official gazette.
According to the authorities, there is no proof that selling the smartphone without a charger improves environmental protection, and they dismissed Apple's claim that the action was taken to reduce carbon emissions.
Apple declared that it will appeal the ruling and that it would keep collaborating with the Senacon consumer protection organization in Brazil to "resolve their issues."
The company claimed that its consumers are aware of the numerous alternatives for charging and connecting their gadgets because it has already won multiple court decisions in Brazil on the subject.
“„We have already won several court rulings in Brazil on this matter and we are confident that our customers are aware of the various options for charging and connecting their devices.
The court order was made the day before Apple is anticipated to reveal its newest iPhone model.
Brazil Bans Selling Iphone Without Chargers
On Tuesday, Brazil said that it would no longer allow the sale of iPhones that don't come with a charging cable. Two years ago, Apple made the choice to discontinue including charging cables and earbuds in the retail boxes for the iPhone in order to keep the boxes smaller and have a lower environmental impact.
According to the order issued by the Brazilian Ministry of Justice and Public Security, the business will also pay a $2.34 million (BR$ 12.275 million) punishment. The order placed the onus of obtaining a charger on the consumer, claiming that the environmental justifications given were insufficient.
It suggested that the business take additional measures, such as moving away from the lightning port for charging the iPhone in favor of USB-C.
Conclusion
The nation's telecom regulator stated earlier this year that it is thinking about making USB-C the standard port for all devices.
The business has previously received notices of fines from Brazilian authorities. Over the past few years, Apple has received financial penalties from a number of regional watchdogs.
According to the tech giant, eliminating chargers from retail boxes has allowed the corporation to reduce carbon emissions by the same amount as removing 500,000 cars from the road.
Emmanuella Shea
Author
Emmanuella Shea is a distinguished finance and economics expert with over a decade of experience. She holds a Master's degree in Finance and Economics from Harvard University, specializing in financial analysis, investment management, and economic forecasting.
Her authoritative insights and trustworthy advice have made her a highly sought-after advisor in the business world.
Outside of her professional life, she enjoys exploring diverse cuisines, reading non-fiction literature, and embarking on invigorating hikes.
Her passion for insightful analysis and reliable guidance is matched by her dedication to continuous learning and personal growth.
Habiba Ashton
Reviewer
Habiba Ashton, an esteemed professional in Digital Marketing and Business, brings over 10 years of experience to the table. She holds a Master's degree in Marketing Management from Stanford University and is a certified Digital Marketing strategist.
Habiba has authored numerous articles on SEO, Social Media Marketing, and Branding, published across reputable platforms.
Her impactful projects have consistently driven growth and visibility for businesses, earning her accolades from clients and industry peers alike. One notable achievement includes leading a digital marketing campaign that resulted in a 30% increase in online sales for a major retail client.
Looking ahead, Habiba is committed to pioneering ethical digital marketing practices that prioritize customer trust and engagement. Her vision is to lead initiatives that foster a transparent and sustainable digital ecosystem for businesses and consumers alike.
In her free time, she enjoys cycling, stargazing, and staying updated on digital entertainment trends.
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