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Best Gold To Buy - How To Choose The Best Forms For Your Investment?

Unlock the secrets of the finest investments with our guide on the best gold to buy. Explore diverse forms of gold, understand key factors influencing value, and make informed decisions for a resilient and diversified portfolio. Discover the timeless allure of precious metals with our insights.

Author:Dexter Cooke
Reviewer:Darren Mcpherson
Jan 11, 2024
In the realm of investments, gold stands as an enduring symbol of wealth, capturing the fascination of investors throughout the ages. As the world navigates economic uncertainties and market fluctuations, the question of the best gold to buybecomes increasingly relevant. In this exploration, we delve into the diverse facets of gold investments, shedding light on the various forms of gold, and the factors influencing their value and offering insights to guide investors in making prudent decisions. Join us on a journey through the gilded corridors of precious metals as we unveil the secrets to discerning the finest gold investments.

Why Is Gold Valuable?

Gold's intrinsic value and enduring allure stem from a combination of historical, cultural, and practical factors that have cemented its status as a precious metal of unparalleled significance.
Throughout the annals of human history, gold has been revered and coveted for its rarity and lustrous beauty. Its use as a form of currency dates back to ancient civilizations, where it became a symbol of wealth and power. The enduring historical association of gold with royalty, luxury, and opulence has embedded a timeless perception of value.
Gold's scarcity is a fundamental contributor to its value. Unlike paper currency, which can be printed in limitless quantities, gold is a finite resource. The relatively low annual production of gold, coupled with the challenges of extracting it from the earth, contributes to its rarity, enhancing its desirability and intrinsic value.
Gold possesses remarkable durability and resistance to corrosion, tarnish, and wear. Unlike other metals, it does not rust or corrode over time. This resistance to degradation ensures that gold maintains its physical and aesthetic properties over the long term, further solidifying its value as a lasting store of wealth.
Beyond its tangible attributes, gold carries profound cultural symbolism. It is often associated with purity, perfection, and eternity across various cultures and religions. Its use in religious ceremonies, and cultural rituals, and as a symbol of love and commitment in the form of jewelry adds layers of sentimental value, contributing to its enduring demand.

Gold Coins

Pile of gold coins
Pile of gold coins
Several governments are currently making gold coins that have never been used. All of them are legal cash, but their meltdown value is a lot more than what they are worth. A lot of rare (collectible) coins are worth even more on the market. Collectors like coins because they might go up in value over time, depending on how rare they are and how much people want them.
It's easy to get brand-new coins and the government mints that make them ensure that they are pure. The American Eagle, the Canadian Maple Leaf, the South African Krugerrand, the Vienna Philharmonic, the Mexican Gold 50 Pesos, the British Sovereign, the Australian Kangaroo, and the U.S. Mint 24K Gold Buffalo are all common choices. Some of these coins come in more than one size so that investors of all types can buy them. The American Eagle, for instance, is made in weights from 1/10 ounce to 1 ounce.2
At that time, all seven of the U.S. Mints that were still open made only Liberty coins that were made before 1933. That year, these coins stopped being made. This was because people were saving gold during the Great Depression, so President Franklin Roosevelt signed an order that Americans had to turn in any gold they had. The only coins that were excused were coins with known numismatic value.3
Many American buyers like old coins because they think that collectible coins might not be taken away by the government again if they think that gold is taken away again. The $5 Half Eagle and the $10 Eagle are well-known U.S. coins that are easy to find at coin shops. The $20 Double Eagle is likely the most well-known and sought-after of the early gold coins. The Saint-Gaudens, which was ordered by President Theodore Roosevelt and created by the famous sculptor Augustus Saint-Gaudens, is one of the most striking.4 Old coins made in other countries, like the U.K., South Africa, China, Spain, and Mexico, are also nice to gather.

Gold Bullion

Getting gold in the form of bars is one of the more rewarding ways to own it. Knowing you own more than a small amount of something is not only satisfying when you look at it and touch it, but it also comes with some very bad things. One of the worst things about gold is that you have to keep it safe and protect it.
People who buy real gold depend on the price of the metal going up to make a profit. This is not the case for business owners, like those who run a gold mine company. When the company makes more gold and more money, the investment in that business goes up.
Bullionmade of gold can be bought in several places, including an online store like APMEX or JM Bullion, or from a dealer or buyer in your area. Gold might be sold in a pawn shop too.
When you buy gold, write down the spot price, which is the right market price per ounce. This will help you make a good deal. If you want to buy or sell gold, you might want to use bars instead of coins because coins are worth more than their gold amount.
When it comes to risks, the biggest one is that someone could take your gold if you don't keep it safe. If you need to sell your gold, that's the second biggest risk. It might be hard to get the full market value for the things you own, especially if you need cash quickly and the items are coins. Because of this, you might have to sell your assets for a lot less than they would fetch on a national market.

Gold Stocks And Exchange-Traded Funds (ETFs)

Gold Stocks and Exchange-Traded Funds (ETFs) offer investors a dynamic avenue for exposure to the precious metal without the need for physical storage. One of the primary advantages of these investment vehicles is the potential for earning dividends, providing an income stream on top of potential capital gains.
When considering gold stocks, it's important to recognize that their movements may not align precisely with bullion prices. The success or failure of mining companies is often determined by their operating performance, introducing an element of company-specific risk. Unlike physical gold, investing in gold stocks doesn't grant you the security of possessing the metal itself.
ETFs, on the other hand, present a convenient and diversified option for investors. These funds hold bullion on behalf of investors, allowing them to gain exposure to the price movements of gold without the logistical challenges of storage. The SPDR Gold Shares ETF (GLD) is a prominent example, traded intraday-like stocks and characterized by relatively low expense ratios.
Beyond individual mining stocks, mutual funds focusing on mining companies provide additional diversification, offering exposure not only to gold but also to other precious metals like platinum, palladium, and silver. For those seeking more sophisticated strategies, options on gold futures contracts are available, allowing investors to hedge against price volatility by securing gold at predetermined strike prices. Whether through stocks, ETFs, or other financial instruments, these avenues offer diverse ways to participate in the dynamic and ever-evolving world of gold investments.

Gold Jewelry

Pile of different gold jewelries
Pile of different gold jewelries
Exploring the realm of gold investments extends beyond coins and bars to the exquisite world of gold jewelry, with antique pieces often holding a unique allure. However, this avenue comes with its considerations and nuances.
When delving into the realm of gold jewelry, it's crucial to recognize that the price you pay may encompass not only the actual gold content but also a premium for craftsmanship and historical value. This premium can range widely, from 20% to 300%, depending on factors such as the piece's manufacturer and historical significance.
Notably, not all that glitter is pure gold. Jewelers commonly use alloys - combinations of gold with other metals to enhance durability or adjust the color of their creations. Understanding the correlation between gold quality and purity, measured in karats, is essential:
KaratGold Content
As with coins, due diligence is paramount when purchasing gold jewelry. Ensuring the credibility of the seller is crucial, and one effective approach is to choose jewelers who are members of the Jewelers of America. These professionals adhere to a code of professional conduct, obligating them to honesty and transparency regarding the nature and quality of their pieces.
Documentation is a key consideration for gold jewelry buyers. Collect as much information as possible, including certificates of authenticity and detailed descriptions of the piece's characteristics. This documentation not only adds to the historical and aesthetic value of your jewelry but also serves as crucial evidence when you decide to sell or appraise your gold. In the intricate world of gold jewelry, knowledge, caution, and a discerning eye will undoubtedly contribute to a rewarding and informed investment experience.

Where To Buy Gold Bars And Coins

Licensed Online Retailers

You can buy gold bars and coins from online gold stores without leaving your house, which is very convenient. A lot of people choose these dealers because they are easy to get to, have a lot of goods, and are honest about their prices. There are even stores that will give you a deal if you buy a lot or use a credit card.
But if you're going to buy gold online, it's smart to do your research and pick a seller you can trust. There are con artists out there for all kinds of cash products. Check out the Better Business Bureau and Trustpilot to see what other people have said about any store you're thinking about buying from. This will help you feel confident that you'll be dealing with real people who are honest and fair.
People who buy and sell gold should only deal with JM Bullion, American Precious Metals Exchange (APMEX), and American Hartford Gold.

Local Precious Metal Retailers

Local precious metal retailers, often consisting of brick-and-mortar stores, provide an opportunity to physically examine gold bars or coins before making a purchase. This direct interaction allows you to pose questions to knowledgeable staff regarding the authenticity, purity, and other crucial factors that contribute to the value of the precious metal.
Before venturing to a local retailer, it's imperative to conduct thorough research. Seek out establishments with established and positive reputations, as this can be indicative of their reliability and commitment to customer satisfaction. Additionally, it's advisable to compare prices across several retailers to ensure that you obtain the best value for your investment.
It's worth noting that prices at traditional, physical retailers may be slightly higher compared to online counterparts. This discrepancy is often attributed to the overhead costs associated with maintaining a physical storefront. Nevertheless, the ability to scrutinize the gold in person and engage with knowledgeable staff can be a valuable aspect of the purchasing experience.


Exploring gold investments through banks offers a unique avenue, with select banks in the U.S. providing the option to purchase gold bars and coins, along with silver coins. Opting for a bank comes with the advantage of dealing with a federally regulated institution, instilling a sense of public accountability in the investment process.
While the convenience of purchasing gold from a bank is evident, it's crucial to note that the variety of options available may be more limited compared to the extensive selections offered by online retailers. Banks, traditionally focused on financial services, may not provide the same breadth of choices as specialized precious metal dealers operating in the digital sphere.
To explore the possibility of acquiring gold from your local bank, a simple call can provide the information you need. Inquiring about their gold offerings, including available products and any associated procedures, can help you assess whether this option aligns with your investment preferences.
Keep in mind that the transparency and regulatory oversight associated with banks contribute to a secure and trustworthy environment for investors. However, due diligence is paramount. Confirm the bank's reputation, inquire about any fees or premiums associated with the purchase, and compare their offerings with those of other dealers to ensure you make an informed and cost-effective decision.

Factors To Consider When Buying Physical Gold

A woman holding different sizes of gold bars
A woman holding different sizes of gold bars
When embarking on the journey of buying physical gold, there are several crucial factors to consider to ensure a well-informed and successful investment. Here are key considerations:
  • Form of Gold -Decide on the form of physical gold you want to acquire. Options include gold bars, coins, and jewelry. Each form has its own advantages and considerations, such as ease of storage, liquidity, and potential premiums.
  • Purity and Karat -Assess the purity of the gold, typically measured in karats (e.g., 24K, 22K, 18K). Higher karat values indicate greater purity. Understanding the karat of the gold helps determine its composition and intrinsic value.
  • Weight and Size -Determine the weight and size of the gold product you intend to purchase. Different weights may have varying premiums, and larger items may require additional storage considerations.
  • Authentication and Certification -Ensure that the gold product comes with proper authentication and certification. Reputable dealers provide certificates of authenticity, detailing the weight, purity, and other essential information about the gold.
  • Dealer Reputation -Choose a reputable and trustworthy dealer. Research the dealer's reputation, customer reviews, and any affiliations with industry organizations. Established dealers adhere to ethical standards and provide quality products.
  • Price Transparency:Transparent pricing is crucial. Be aware of the current spot price of gold and understand any premiums or fees associated with the purchase. Compare prices from different dealers to ensure fair market value.
  • Storage and Security -Consider your plans for storing the physical gold. Whether at home, in a safe deposit box, or through a third-party storage service, prioritize security to protect your investment.
  • Buyback Policies -Understand the dealer's buyback policies. A reputable dealer should have clear and fair procedures for repurchasing gold, providing liquidity when needed.
  • Market Conditions -Stay informed about current market conditions and factors influencing gold prices. Economic indicators, geopolitical events, and inflation can impact the value of gold.
  • Transaction Costs -Be aware of any transaction costs, such as shipping fees, insurance, or handling charges. These costs can affect the overall price you pay for the physical gold.
  • Tax Implications -Familiarize yourself with tax regulations related to gold purchases in your jurisdiction. Taxes can vary based on the form of gold and the duration of ownership.
  • Personal Objectives and Timeline -Consider your investment goals and timeline. Whether you're seeking short-term gains or long-term wealth preservation, align your purchase with your overall investment strategy.
By carefully considering these factors, investors can navigate the complexities of buying physical gold and make decisions that align with their financial objectives and preferences.

Why Investors Like Gold

Juan Carlos Artigas, the global head of research at the World Gold Council, succinctly captures the essence of gold's appeal for investors, citing its proven track record for returns, liquidity, and low correlations. These characteristics make gold an indispensable and highly effective diversifier in investment portfolios.
  • Returns -Gold has demonstrated its ability to outperform stocks and bonds over certain periods, although its supremacy is not constant. Investors are drawn to gold's potential for strong returns, especially during times of economic uncertainty or market volatility.
  • Liquidity -Investing in certain gold-based assets, such as Exchange-Traded Funds (ETFs), offers investors the advantage of liquidity. The ability to readily convert gold assets into cash enhances flexibility and responsiveness to changing market conditions.
  • Low Correlations -Gold's performance often diverges from that of stocks and bonds, creating a low correlation. This unique behavior positions gold as a valuable hedge within a diversified portfolio. When traditional assets experience fluctuations, gold may exhibit counter-trend movements, providing stability and risk mitigation.

Additional Advantages

  • Diversification -Gold's general lack of correlation to other assets makes it an effective tool for diversification. By introducing gold into a portfolio, investors can potentially reduce overall volatility, creating a more balanced and resilient investment strategy.
  • Defensive Store of Value -Gold functions as a defensive store of value. Investors often flock to gold during times of economic uncertainty or perceived threats to the financial system. Its historical role as a safe-haven asset adds an extra layer of protection to portfolios.
Despite these compelling advantages, it's crucial to acknowledge that gold investments, like any investment, come with risks and drawbacks.

Risks And Drawbacks

  • Timing Challenges- Determining the opportune moment to purchase gold can be challenging. Unlike stocks, which offer clear signals based on company earnings, gold lacks a consistent cash flow, making its valuation less straightforward.
  • Lack of Cash Flow -Gold, in and of itself, does not generate cash flow. To profit from gold, investors rely on selling the metal for a higher price than their purchase. This contrasts with owning a business, like a gold miner, where profits can come from both the rising price of gold and increased business earnings.

Best Gold To Buy - FAQs

What Factors Influence The Price Of Gold?

The price of gold is influenced by various factors, including economic indicators, geopolitical events, interest rates, and inflation. Additionally, supply and demand dynamics play a significant role in determining gold prices.

Is Gold A Good Investment During Economic Downturns?

Yes, gold is often considered a safe-haven asset during economic downturns. Investors turn to gold to preserve wealth and hedge against market volatility, as it tends to maintain its value when other assets may falter.

How Can I Buy Physical Gold?

To buy physical gold, you can explore options such as local dealers, banks, reputable online retailers, or precious metal brokers. Consider factors like purity, weight, and dealer reputation when making your purchase.

What Are The Risks Of Investing In Gold?

While gold offers benefits, there are risks. Factors like market timing challenges, lack of cash flow, and potential volatility should be considered. Additionally, gold prices may not always move in sync with other investments.

Can I Invest In Gold Through Cryptocurrency?

Yes, some platforms allow investors to buy gold using cryptocurrency. These digital gold platforms typically offer tokens pegged to the value of physical gold, providing a convenient and blockchain-based way to invest in the precious metal.

Final Words

In the realm of gold investments, the search for the best option is a personalized journey. Whether choosing physical gold, ETFs, or exploring gold stocks, the key lies in aligning investments with individual goals and risk tolerance. The enduring allure of gold, driven by historical significance and scarcity, positions it as a valuable asset in diverse portfolios.
As we conclude, it's crucial to emphasize due diligence and market awareness. The best gold investment is dynamic, adapting to evolving economic landscapes. Investors, armed with knowledge and foresight, can unlock the enduring potential of this precious metal in their portfolios.
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Dexter Cooke

Dexter Cooke

Dexter Cooke is an economist, marketing strategist, and orthopedic surgeon with over 20 years of experience crafting compelling narratives that resonate worldwide. He holds a Journalism degree from Columbia University, an Economics background from Yale University, and a medical degree with a postdoctoral fellowship in orthopedic medicine from the Medical University of South Carolina. Dexter’s insights into media, economics, and marketing shine through his prolific contributions to respected publications and advisory roles for influential organizations. As an orthopedic surgeon specializing in minimally invasive knee replacement surgery and laparoscopic procedures, Dexter prioritizes patient care above all. Outside his professional pursuits, Dexter enjoys collecting vintage watches, studying ancient civilizations, learning about astronomy, and participating in charity runs.
Darren Mcpherson

Darren Mcpherson

Darren Mcpherson brings over 9 years of experience in politics, business, investing, and banking to his writing. He holds degrees in Economics from Harvard University and Political Science from Stanford University, with certifications in Financial Management. Renowned for his insightful analyses and strategic awareness, Darren has contributed to reputable publications and served in advisory roles for influential entities. Outside the boardroom, Darren enjoys playing chess, collecting rare books, attending technology conferences, and mentoring young professionals. His dedication to excellence and understanding of global finance and governance make him a trusted and authoritative voice in his field.
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