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How Much Money Do Online Casinos Make, And How Do They Earn It?

The profitability of online casinos has received a number of boosts in recent years as technology continues to improve the user experience, and greater high-speed connectivity minimizes the risk of gamers suffering from interruptions or lagging.

Author:Alberto Thompson
Reviewer:Gordon Dickerson
Mar 04, 2024
The profitability of online casinos has received a number of boosts in recent years as technology continues to improve the user experience, and greater high-speed connectivity minimizes the risk of gamers suffering from interruptions or lagging.
The speed and convenience offered by online casinos ensure bettors can place bets on their favorite casino games from the comfort of their own homes at any time of the night or day.

The iGaming Market in the US

The American online betting market is unique in that individual states govern their own betting regulations. This means that neighboring states can have significantly different rules around betting.
The success of online betting in states that have legalized it is being used to show the potential for job creation and tax revenue by those pushing for changes.
Only six states - Delaware, Connecticut, New Jersey, Michigan, Pennsylvania, and West Virginia allow sites like those on a list of online casinos ranked for 2024. Clearly, there are still very few states that allow online casinos, compared to the number that allow online sports betting.
However, offshore sites are online casinos outside of the US that allow American players. On offshore casino sites, you can access thousands of real money games, and they are accessible to those in states without their own, locally-licenced options. So, while the online betting market in North America is projected to show an 11.3% compound annual growth rate which should result in a market value of over $34 billion by 2032, this is without even considering the revenue generated by offshore sites.

Online Casinos’ Money Makers

Online casino game development benefits from emerging technologies and the implementation of AI to provide a more personalized gaming experience can help with player retention. Other areas that technology is helping the industry is through the games themselves with the players enjoying a more immersive experience.
While there are many online betting markets for consumers to choose from, the most popular casino games remain routed in traditional casino gaming experiences.


Slot machines are the biggest earner for online casinos by a considerable margin with almost three-quarters of online casino revenue coming from this type of gaming.
The wide variety of slot machine games and themes means they have a wider reach than other games. Themes can include everything from ancient history and sports to tie-ins with major entertainment franchises.
They are quick and easy to play and can offer some of the biggest payouts available with multipliers allowing relatively low stakes to grow to thousands, and in some cases, millions of dollars.

Table Games

Tables games are also popular among online bettors including baccarat, roulette, blackjack, and poker. Online casinos offer a variety of these games with different options including live dealers, AI-generated dealers and opponents, and live opponents.
This type of betting also brings in a social aspect as players can converse online with other players.

Sports Betting

Some online casinos also run sports books as well as offering casino games. This wide variety of markets available in one place can be a great selling point to potential new customers, and help to retain existing ones.

What Affects the Profitability of Online Casinos

In order for an online casino to be profitable the operator must be located in a state that allows online betting. It is also important that they dedicate a lot of time and energy to site security.
Online security is a concernto many consumers and betting sites that can show they have invested in data protection will gain the trust of their target market.
The marketing and promotion of online casinos will also play a significant role in its profitability. Many online casinos rely on incentive-based promotions and offers to draw new customers.
Getting new customers to sign up in a competitive market can be challenging, but ensuring they stay can be an even bigger issue. The quality of games on offer is important to the user experience, and regularly updating software to reflect developing trends will also be beneficial.
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Alberto Thompson

Alberto Thompson

Alberto Thompson is an acclaimed journalist, sports enthusiast, and economics aficionado renowned for his expertise and trustworthiness. Holding a Bachelor's degree in Journalism and Economics from Columbia University, Alberto brings over 15 years of media experience to his work, delivering insights that are both deep and accurate. Outside of his professional pursuits, Alberto enjoys exploring the outdoors, indulging in sports, and immersing himself in literature. His dedication to providing informed perspectives and fostering meaningful discourse underscores his passion for journalism, sports, and economics. Alberto Thompson continues to make a significant impact in these fields, leaving an indelible mark through his commitment and expertise.
Gordon Dickerson

Gordon Dickerson

Gordon Dickerson, a visionary in Crypto, NFT, and Web3, brings over 10 years of expertise in blockchain technology. With a Bachelor's in Computer Science from MIT and a Master's from Stanford, Gordon's strategic leadership has been instrumental in shaping global blockchain adoption. His commitment to inclusivity fosters a diverse ecosystem. In his spare time, Gordon enjoys gourmet cooking, cycling, stargazing as an amateur astronomer, and exploring non-fiction literature. His blend of expertise, credibility, and genuine passion for innovation makes him a trusted authority in decentralized technologies, driving impactful change with a personal touch.
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