Latest In


Modern Day Disruptors: How Ramzy Merrach Leads Innovation At City Global

Innovation is the lifeblood of progress, and in today's rapidly evolving world, it's individuals like Ramzy Merrach who are paving the way for transformative change.

Author:Gordon Dickerson
Reviewer:Darren Mcpherson
Sep 06, 2023
Innovation is the lifeblood of progress, and in today's rapidly evolving world, it's individuals like Ramzy Merrachwho are paving the way for transformative change. As the Head of Innovation at City Global, Ramzy's journey from a humble background to becoming a trailblazer in the world of augmented reality (AR) and artificial intelligence (AI) is nothing short of remarkable.
Ramzy's story begins in a modest neighborhood in France, where he grew up as the child of Moroccan immigrant parents. From these humble beginnings, he embarked on a journey that would eventually lead him to the forefront of technological innovation.
At an early age, he took the bold step of starting his first online business, a digital marketing agency. This early venture not only showcased his entrepreneurial spirit but also laid the foundation for his future endeavors.
His commitment to excellence was evident during his academic journey. Ramzyemerged as the valedictorian of his Bachelor's program and later pursued a Master's degree at one of France's premier educational institutions. However, it was during his time at UC Berkeley, where he studied entrepreneurship, that he first encountered the world of augmented reality.
Berkeley served as the crucible for Ramzy's burgeoning interest in AR technology. While working on his own startup, he witnessed the immense potential of augmented reality to transform our daily lives. This experience set the stage for what would become his mission: to leverage AR for efficiency and innovation.
After completing his studies, Ramzy joined a startup in the AR space, taking on the role of Project Manager. It was here that his passion for AR deepened, and he gained invaluable insights into the practical applications of this emerging technology. With newfound knowledge and enthusiasm, he was ready for the next chapter of his journey.
The opportunity to join City Global, a product development company, marked a turning point in Ramzy's career. His mandate was clear: find innovative ways to make the company more efficient through the use of AR technology. In just two months, Ramzy had already begun to make his mark by introducing AR, 3D modeling, and AI into the company's daily practices.
One of the first areas he addressed was City Global’s product ideation processes.
Buyers have traditionally made important judgements about product development based on outmoded 2D mockups. This resulted in lengthy and expensive prototyping procedures. Ramzy came up with the idea of automating the utilisation of 3D and augmented reality models for product proposals. This ground-breaking method enables customers to picture things in real-world settings, making wiser purchasing decisions before the pricey prototyping stage. As a result? An enhanced customer experience, as well as time and money savings.
Ramzy's innovative thinking extended to wearable projects as well. He deployed AR filters that allowed buyers to preview the final project's appearance.
Simultaneously, AR technology provided suppliers with precise details about sizing, dimensions, look, and texture. This reduced the need for numerous prototyping rounds and significantly slashed lead times.
Ramzy's pursuit of efficiency did not stop with AR; he also automated internal business procedures. The hours previously used for manual data entry have been reallocated to more strategic duties, increasing productivity overall.
However, these major improvements are only the start of a more extensive company makeover. He imagines building an AI model that can forecast product pricing based on hundreds of projects, allowing quotes to be given in just two minutes as opposed to a full day. In order to further streamline the product development process, he also introduced Generative AI for sample decks and visuals.
In conclusion, Ramzy Merrach's journey from a humble upbringing to becoming the Head of Innovation at City Global is a testament to the power of innovation and perseverance. His pioneering efforts in the fields of AR and AI are not only transforming the way business is done but also reshaping our daily lives. As we look ahead, it's clear that Ramzy Merrach is a modern-day disruptor who will continue to lead the charge in pushing the boundaries of innovation.
In a world where technology evolves by the minute, individuals like Ramzy Merrach are the ones who remind us that innovation is boundless, and the possibilities are limitless. City Global is fortunate to have a visionary leader like Ramzy at its helm, and the future looks brighter than ever with him leading the charge into uncharted territories of innovation.
Gordon Dickerson

Gordon Dickerson

Gordon Dickerson, a visionary in Crypto, NFT, and Web3, brings over 10 years of expertise in blockchain technology. With a Bachelor's in Computer Science from MIT and a Master's from Stanford, Gordon's strategic leadership has been instrumental in shaping global blockchain adoption. His commitment to inclusivity fosters a diverse ecosystem. In his spare time, Gordon enjoys gourmet cooking, cycling, stargazing as an amateur astronomer, and exploring non-fiction literature. His blend of expertise, credibility, and genuine passion for innovation makes him a trusted authority in decentralized technologies, driving impactful change with a personal touch.
Darren Mcpherson

Darren Mcpherson

Darren Mcpherson brings over 9 years of experience in politics, business, investing, and banking to his writing. He holds degrees in Economics from Harvard University and Political Science from Stanford University, with certifications in Financial Management. Renowned for his insightful analyses and strategic awareness, Darren has contributed to reputable publications and served in advisory roles for influential entities. Outside the boardroom, Darren enjoys playing chess, collecting rare books, attending technology conferences, and mentoring young professionals. His dedication to excellence and understanding of global finance and governance make him a trusted and authoritative voice in his field.
Latest Articles
Popular Articles