How To Create A (Google Business Profile) GBP Marketing Strategy In 2024
In 2024, when 64% of consumers have used Google Business Profile to find contact details for a local business, establishing a strong online presence, especially locally, becomes challenging. What makes it easier is having a Google business profile, which can help you build a distinct identity, bond with your customers, and give social proof of your business.
Author:Anderson PattersonReviewer:Habiba AshtonFeb 20, 2024434 Shares11.4K Views
In 2024, when 64% of consumers have used Google Business Profile to find contact details for a local business, establishing a strong online presence, especially locally, becomes challenging. What makes it easier is having a Google business profile, which can help you build a distinct identity, bond with your customers, and give social proof of your business. But it’s not very easy to use the profile to your business’s advantage - you need a complete proof marketing strategy that can help you leverage the power of local SEO keywords and use the insights skillfully to take your business to the next level. In this blog, we will tell you step-by-step how to create a marketing strategy for your Google business profile and introduce certain features that can help you with effective review management.
Why Should You Create a Marketing Strategy for Your Google Business Profile?
- Informed decision-making: you can get insides from your Google business profile that can help you understand customer behaviors and preferences and ultimately help you make data-driven decisions.
- Better local visibility: When you can implement the right strategy for your Google business profile, the approach ensures that your business ranks higher in local searches and can attract nearby customers.
- Better scope of engagement with customers: When you regularly update your Google business profile and interact with your customers through reviews, questions, and answers, there is a considerable scope to build loyalty and trust with them.
- Optimized competitive advantage: When you have an optimized Google business profile, you can have a significant edge over your competitors, especially those who haven’t fully leveraged the platform for their business yet.
- Increased sales and traffic: When you accurately represent your services and products on your Google business profile (by following all guidelines), you have better chances of driving more traffic to your website and physical store.
Steps To Create A (Google Business Profile) GBP Marketing Strategy In 2024
Step 1: Know What to Optimize In Your Google My Business Profile
Before you go into in-depth strategies, you need to start optimizing your Google My Business profile. Start by entering the right business name, followed by phone number, official address, website link, business hours, and more. Wherever possible, try to use the keywords you are targeting, like in business descriptions or product/service details.
Even though it’s not mandatory, do not forget to add initial images or videos to the GMB profile - as it will help you stay ahead of the competition and increase your chances of conversions. Also, ensure that the contact information is up-to-date and consistent across the platform.
Step 2: Understand Your Audience
Start with the market research to understand whose behaviors and interests align with yours by using surveys, polls, and interviews. Once you have the results, move to demographic analysis based on gender, age, location, age groups, and more. If you are still confused, look at what your competitors are doing and identify gaps in segments you can target.
Step 3: Create Content That Aligns With Your Audience
Now that you know your target audience and what type of content they prefer, it’s time to create some good content for them. As Google encourages a number of different types of posts, you can experiment with posts like offers, events, announcements, product-based posts, and more for diversity.
But before you do that, keyword research is important because SEO happens to be the backbone of the content. Use tools like SEMrush or Google Keyword Planner to discover keywords you can rank for, to look for especially long tail keywords where you have better scopes to rank for search queries.
While scheduling your GMB posts for Statusbrew, you can choose media directly by clicking the “Add Media” button under the text field in “Compose.” Ensure the images you choose have a minimum dimension of 400 x 300 pixels.
Step 4: Maintain Consistency in Posting
Just like the other social media platforms, it’s important to engage with your potential customers consistently. In GMB, you can do it by using Google posts and updates - but first, you need to have a content strategy and system in place. While creating your strategy, consider if:
- It aligns with your audience’s pain points and serves a purpose; otherwise, you won’t be able to drive any engagement.
- it is concise - within the character limit of 1,500 characters or between 150 to 300 characters.
- it has scope for images within the size limit of 720px x 720px.
Even after following all these, most businesses fail to reach the threshold because being consistent and posting at the optimal time is the key - but in such a busy schedule, it might get challenging to keep up the momentum.
With Statusbrew’s Schedule feature, you can now schedule and automate your Google My Business posts for listings once in bulk for a week or a month. The best part? You can also choose optimal posting times for each day from Statusbrew’s AI suggestions (which vary from one profile to another).
Step 5: Engage With Your Audience
Even if Google My Business deals majorly with reviews, engaging consistently with your audience is important to your business’s online visibility. For example, whenever you receive a question, you need to be prompt and provide the right answer to them. This shows your audience that their feedback is valuable and builds trust and confidence in the future. The same goes for positive or negative reviews; answering them and addressing the concern is very important.
Try to leverage the messaging feature on your Google My Business page so that you can directly engage with your customers in real time. This is a great way to build relationships with your customers and quickly address specific customer concerns, especially when it’s about handling a crisis.
But if you get a lot of queries every day on your Google My Business profile, you can use Statusbrew to automatically manage Google reviews for multiple locations. Whenever there is a query, you will get a real-time notification in your Statusbrew Engage Inbox dashboard and can reply directly from that tab only without even going to the platform.
Step 6: Learn How to Manage Reviews
It might get difficult for businesses with small teams to keep track of the reviews on your Google My Business profile. And if these reviews and questions aren’t addressed on time, it can also affect your customer experience. That’s the reason you need the right review management toolto make the whole process seamless.
Besides, with Statusbrew’s Comment and Review Management feature, you can ensure efficient response management by organizing your reviews based on ratings, profiles, status, and more. You can also use different filtering options to prioritize reviews and questions based on their ratings, keywords, conversation type, etc.Once you have filtered reviews, you can quickly reply to reviews or assign them to different team members on Statusbrew.
Takeaway
As you read, mastering your Google business profiles marketing strategy in 2024 is essential for any business that is looking to advance digitally. By using the strategies and step-by-step guide mentioned above, you can improve your customer experience and build a strong onlinepresence that will cater to your sustained growth and success in the future.
Anderson Patterson
Author
Anderson Patterson, a tech enthusiast with a degree in Computer Science from Stanford University, has over 5 years of experience in this industry.
Anderson's articles are known for their informative style, providing insights into the latest tech trends, scientific discoveries, and entertainment news.
Anderson Patterson's hobbies include exploring Crypto, photography, hiking, and reading.
Anderson Patterson's hobbies include exploring Crypto, photography, hiking, and reading.
In the Crypto niche, Anderson actively researches and analyzes cryptocurrency trends, writes informative articles about blockchain technology, and engages with different communities to stay updated on the latest developments and opportunities.
Habiba Ashton
Reviewer
BCS Growth Fund (Israel) L.P., a private investment fund specializing in investments in technologically focused businesses with high growth potential, employs Habiba as an analyst. Mrs. Ashton served as an analyst and information manager at the Israel International Fund, the first Israeli venture capital fund designed specifically for Japanese corporate investors, prior to joining BCS. Habiba graduated with honors from Israel's College of Management with a B.A. in Business Administration.
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