Latest In

News

One Company Is Transforming Lives Through Adaptive Fitness

1 in 36 children in the United States have Autism, which is just a fraction of a larger population that could benefit from tailored fitness programs for individuals with special needs. Worldwide, 1.3 billion people live with significant disabilities, highlighting a growing demand for adaptive fitness services.

Author:Dexter Cooke
Reviewer:Daniel James
May 12, 2024
856 Shares
17.8K Views
1 in 36 children in the United States have Autism, which is just a fraction of a larger population that could benefit from tailored fitness programs for individuals with special needs. Worldwide, 1.3 billion people live with significant disabilities, highlighting a growing demand for adaptive fitness services.
Despite the high demand for specialized fitness solutions, there is a noticeable lack of providers offering adaptive fitness solutions. More than ten million online searches are conducted each month seeking information on these services, highlighting the significant need in the market.
A company is addressing the lack of accessibility to adaptive fitness by starting a movement that was inspired by a viral video. Brandon, a member of the special needs community, felt excluded in the health and fitness industry. His story led to the creation of Special Strong, a franchise and training certification company. Special Strong has certified 1,200 trainers globally who are committed to making a difference in the lives of individuals with special needs through adaptive fitness.
Daniel Stein, one of the co-founders of Special Strong, emphasized the company's mission of providing inclusive fitness services for all individuals. The specialized training program aims to empower those with adaptive needs to reach their fitness goals and enhance their overall health and wellness.
Ethno Holdings, a consulting firm specializing in investments and growth, saw a promising opportunity in the adaptive fitness industry and decided to team up with Special Strong to help expand its reach. By utilizing its extensive social media reach and cutting-edge AI technology, Ethno has played a key role in boosting Special Strong's growth, reaching a monthly audience of over 12 million people and increasing the number of individuals accessing their certified training and services.
"Our vision is to build a nurturing community that empowers individuals with special needs to excel and achieve their utmost potential," stated Dwayne Stoltzfus, the founder of Ethno Holdings and partner of Special Strong. "With our customized fitness initiatives, we aim to not only enhance physical well-being but also make a positive impact on overall quality of life."
Many clients have had their lives transformed by Special Strong, but Brandon's story is particularly inspiring. Through Special Strong's adaptive fitness program, Brandon has gained strength, confidence, and a sense of community that he previously felt was missing. His story, along with others who have shared their journeys on social media, showcases the profound impact specialized fitness services can have on individuals with special needs.
To further expand its reach and provide access to adaptive fitness programs in more locations across the country, Special Strong has teamed up with 24 Hour Fitness to bring adaptive fitness programs to more locations nationwide, increasing access for individuals in the special needs community. This partnership aims to expand reach and provide transformative fitness opportunities for all.
Special Strong is at the forefront of promoting inclusivity and accessibility in the fitness world, by empowering individuals with special needs to improve their physical and mental well-being. Their unique approach to adaptive fitness not only benefits their clients but also plays a crucial role in changing societal attitudes and making the fitness industry more inclusive for everyone.
Dexter Cooke

Dexter Cooke

Author
Dexter Cooke is an economist, marketing strategist, and orthopedic surgeon with over 20 years of experience crafting compelling narratives that resonate worldwide. He holds a Journalism degree from Columbia University, an Economics background from Yale University, and a medical degree with a postdoctoral fellowship in orthopedic medicine from the Medical University of South Carolina. Dexter’s insights into media, economics, and marketing shine through his prolific contributions to respected publications and advisory roles for influential organizations. As an orthopedic surgeon specializing in minimally invasive knee replacement surgery and laparoscopic procedures, Dexter prioritizes patient care above all. Outside his professional pursuits, Dexter enjoys collecting vintage watches, studying ancient civilizations, learning about astronomy, and participating in charity runs.
Daniel James

Daniel James

Reviewer
Daniel James is a distinguished gerontologist, author, and professional coach known for his expertise in health and aging. With degrees from Georgia Tech and UCLA, including a diploma in gerontology from the University of Boston, Daniel brings over 15 years of experience to his work. His credentials also include a Professional Coaching Certification, enhancing his credibility in personal development and well-being. In his free time, Daniel is an avid runner and tennis player, passionate about fitness, wellness, and staying active. His commitment to improving lives through health education and coaching reflects his passion and dedication in both professional and personal endeavors.
Latest Articles
Popular Articles