Richelieu Dennis' Journey Through the Beauty Industry
Success didn't come easy for billionaire beauty industry's Richelieu Dennis. But today, his success provides him with the responsibility and opportunity to build a better world for people of color.
Author:Paolo ReynaReviewer:Iram MartinsMar 18, 2022174.1K Shares2.3M Views
Success didn't come easy for billionaire beauty industry's Richelieu Dennis. But today, his success provides him with the responsibility and opportunity to build a better world for people of color.
Rich got his start selling beauty products in Harlem, like shea butter and African soap. He gained a cult following by providing healthy, natural products tailored to black women.
Today, he is CEO of the global company Sundial Brands, a company worth nearly $1 billion. His company makes products that have completely changed the beauty products industry for black people. His SheaMoisture brand, which was released in 2008, achieved remarkable success.
He continues to keep the focus on natural products for black women that nourish through eco-friendly ingredients. But, his investment in beauty goes beyond only building a successful beauty products company. Rich is dedicated to giving women products that help them to embrace their beauty as people of color.
Rich has used his success to give back to the world community, as well.
Community Commerce is an offshoot of Sundial Brands, dedicated to giving minority women resources to build entrepreneurial and educational opportunities. They support women and girls with entrepreneurial fellowships and mentor programs, investing in their businesses, helping them to live more empowered lives.
Sundial Brands also invests in women's cooperatives in poor countries, working with them to produce coconut oil, soap, and other natural products. Their investment in the people involved in these cooperatives helps them to lift themselves out of poverty. Sundial helps entire communities, building wells and schools.
Some of Rich's greatest examples growing up were women. His grandmother supported his family in Liberia by selling shea butter products in their village.
Growing up in Liberia in an atmosphere of violence and upheaval, Rich's grandmother sold those products in the markets to fund his mother's education. His mother followed that example to put him through school, as well.
Through this help, Richelieu lifted himself out of poverty and grew to help black people through his company.
Rich experienced racial bias shopping in Liberia, being followed and searched upon leaving stores, only because he was a man of color. This inspired him to build Sundial Brands, a brand for multi-racial people, as he wanted to improve the retail experience of people who have experienced bias.
Richelieu Dennis’s products are now available in the mass marketplace, a victory for his mission to get natural products for multi-racial people widely available. He has also achieved success in changing product placement practices on store shelves, campaigning for shelf positioning that promotes inclusion. Success in changing the overall thinking about ethnic hair products has helped Rich change society for the better.
Rich argues that his company has helped women of color move from influencing the mainstream to becoming part of the mainstream, becoming equal in many ways to other demographics in the overall market.
Sundial's mission of building a successful company while also empowering black and multi-racial women has succeeded. Building a more inclusive world for future generations of entrepreneurs and consumers, and ending poverty, is the company's enduring legacy. Rich's effortshave made building future businesses more possible. He set out on a path to help people of color, and considering his remarkable success, he has made good on his mission.
Paolo Reyna
Author
Paolo Reyna is a writer and storyteller with a wide range of interests. He graduated from New York University with a Bachelor of Arts in Journalism and Media Studies.
Paolo enjoys writing about celebrity culture, gaming, visual arts, and events. He has a keen eye for trends in popular culture and an enthusiasm for exploring new ideas. Paolo's writing aims to inform and entertain while providing fresh perspectives on the topics that interest him most.
In his free time, he loves to travel, watch films, read books, and socialize with friends.
Iram Martins
Reviewer
Iram Martins is a seasoned travel writer and explorer with over a decade of experience in uncovering the world's hidden gems. Holding a Bachelor's degree in Tourism Management from the University of Lisbon, Iram's credentials highlight his authority in the realm of travel.
As an author of numerous travel guides and articles for top travel publications, his writing is celebrated for its vivid descriptions and practical insights.
Iram’s passion for cultural immersion and off-the-beaten-path adventures shines through in his work, captivating readers and inspiring wanderlust.
Outside of his writing pursuits, Iram enjoys learning new languages, reviewing films and TV shows, writing about celebrity lifestyles, and attending cultural festivals.
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