Starbucks Welcomes Personal Reusable Cups For All Orders Including Drive Thru And Mobile Orders
Starbucks welcomes personal reusable cups for all orders, embracing sustainability by allowing customers to use their own mugs for drinks ordered via drive-thru and mobile app, reflecting a significant eco-friendly shift.
Author:Emmanuella SheaReviewer:Habiba AshtonJan 04, 202427.8K Shares449.1K Views
Starbucks welcomes personal reusable cups for all orders as a move towards sustainability. The company announced an expansion of its personal cup program to include drive-thru and mobile app orders, starting Wednesday. This development is a part of the company's broader initiative to reduce waste and promote reusable alternatives.
A Milestone In Starbucks' Environmental Efforts
Since 1985, Starbucks has allowed customers to use their own cups for in-store orders. However, this option was temporarily suspended during the early days of the COVID-19 pandemic. As of June 2021, Starbucks reinstated this practice for in-cafe orders. The latest expansion to include drive-thru and mobile orders represents a notable shift in the company's approach to environmental sustainability.
"Beginning Wednesday, Starbucks is adding the reusable cup option to drive-thru and Starbucks app orders," the company stated, marking a "milestone" move.
For Drive-thru Orders
For drive-thru orders, customers will inform the barista about their personal cup during ordering. The staff will then use a "contactless vessel" to transfer the drink to the customer's mug at the pickup window, ensuring hygiene and safety.
For Mobile Orders
For mobile orders, a new "personal cup" option has been added to the customization section in the Starbucks app. Customers can place their order, bring their mug to the store, and receive their drink in a similar contactless manner. However, Starbucks notes two caveats: the cups must be clean, as baristas won't rinse them, and cups larger than 40 ounces are not accepted.
The Impact And Challenges
This expansion is significant as drive-thru and app orders account for approximately 70% of sales at U.S. stores operated by Starbucks. The company's traditional hot cups, made of both plastic and paper, are difficult to recycle. Hence, Starbucks aims to reduce its waste output by 50% by 2030.
To accommodate this change, Starbucks has made adjustments to their preparation process. For instance, drinks will be made in custom containers with "standardized lines [employees] need for measurements" before being poured into personal cups. This initiative, while aiming to reduce waste, also strives not to overburden employees, who are already managing complex, customized orders rapidly.
Quotations From Key Figures
Kate Daly, Managing Director and Head of the Center for the Circular Economy at Closed Loop Partners, commented, "As we know, the most sustainable cup is likely the one you already own."
She added, "Bringing your own cup to stores is a critical step toward reducing single-use packaging waste."
Starbucks also emphasized the financial incentives for customers using personal cups.
"Each time they use a personal cup customers will also receive a 10 cent discount and 25 stars if they’re members of the chain’s rewards program," the company mentioned.
This discount applies up to three times per day at participating locations.
Looking Ahead
Starbucks is also updating its menu for 2024, introducing items like the Iced Hazelnut Oatmilk Shaken Espresso and a vanilla bean custard Danish. Returning favorites include the Pistachio Cream Cold Brew and Pistachio Latte, alongside seasonal offerings like the Peppermint Mocha.
Starbucks' decision to expand the reusable cup program reflects its commitment to sustainability and adapting to evolving consumer preferences. While there are logistical challenges, the initiative is a step forward in the company's long-term goal of reducing waste and promoting environmental responsibility.
Emmanuella Shea
Author
Emmanuella Shea is a distinguished finance and economics expert with over a decade of experience. She holds a Master's degree in Finance and Economics from Harvard University, specializing in financial analysis, investment management, and economic forecasting.
Her authoritative insights and trustworthy advice have made her a highly sought-after advisor in the business world.
Outside of her professional life, she enjoys exploring diverse cuisines, reading non-fiction literature, and embarking on invigorating hikes.
Her passion for insightful analysis and reliable guidance is matched by her dedication to continuous learning and personal growth.
Habiba Ashton
Reviewer
Habiba Ashton, an esteemed professional in Digital Marketing and Business, brings over 10 years of experience to the table. She holds a Master's degree in Marketing Management from Stanford University and is a certified Digital Marketing strategist.
Habiba has authored numerous articles on SEO, Social Media Marketing, and Branding, published across reputable platforms.
Her impactful projects have consistently driven growth and visibility for businesses, earning her accolades from clients and industry peers alike. One notable achievement includes leading a digital marketing campaign that resulted in a 30% increase in online sales for a major retail client.
Looking ahead, Habiba is committed to pioneering ethical digital marketing practices that prioritize customer trust and engagement. Her vision is to lead initiatives that foster a transparent and sustainable digital ecosystem for businesses and consumers alike.
In her free time, she enjoys cycling, stargazing, and staying updated on digital entertainment trends.
Latest Articles
Popular Articles