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Studio Ghibli To Release Hayao Miyazaki Final Film ‘How Do You Live?' With No Promotions

The renowned Japanese animation studio, Studio Ghibli to release Hayao Miyazaki Final Film How Do You Live? for as long as feasible. Miyazaki's other known films are "Spirited Away," "Howl's Moving Castle," and "Princess Mononoke."

Author:Hajra Shannon
Reviewer:Dexter Cooke
Jun 07, 2023
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705.1K Views
The renowned Japanese animation studio, Studio Ghibli to release Hayao Miyazaki Final Film How Do You Live? for as long as feasible.Miyazaki's other known films are "Spirited Away," "Howl's Moving Castle," and "Princess Mononoke."
The new film is scheduled to debut in Japanese theaters on July 14, but Studio Ghibli and its partners will no longer distribute pre-release advertisements or advance information. It has only released one mysterious poster of avian to date. Toshio Suzuki revealed that there would be no promotional materials for their final feature film, How to Live, including no trailer, voice ensemble list, or anything else.

Studio Ghibli To Release Hayao Miyazaki Final Film How Do You Live?

(Animax) Hayao Miyazaki's Next Film “How Do You Live” Coming in 2023

Studio Ghibli has announced that it will not release any trailers or promotional materials for How Do You Live, the final film by Hayao Miyazaki.
The film is the first traditionally-animated Studio Ghibli film in nearly a decade and Miyazaki's first anime since The Wind Rise in 2013. According to the film's executive producer, Toshio Suzuki, there are no early previews because the team didn't feel the need and wanted to do something distinct while saving the film's magic for its premiere date.
In the past, we had to keep the company Ghibli alive, you know, and wanted as many people as possible to come to watch our movies. But after trying many things, we've come to a point where I think maybe it's time for a change.- Toshio Suzuki
Everyone is drowning in information nowadays. Sometimes people go see a movie just to check the information they already know [from what was revealed during the movie's promotion]. That is giving too much to customers, and it's like they're being deprived of what really makes it fun.- Toshio Suzuki
Fans of the legendary anime studio, which has historically prioritized an unadulterated experience of its works over commercial considerations, will recognize the decision as being very Studio Ghibli-like. Ghibli restricted the licensing and production of merchandise featuring its characters for years out of concern that they would become overexposed and lose their mystique.
Miyazaki wrote and directed How Do You Live?, which was inspired by the 1937 novel of the same name by Genzaburo Yoshino. The narrative follows Koperu, a 15-year-old boy, and his uncle as they relocate to a new neighborhood. As Koperu confronts bullying, destitution, and the difficulties of adolescence, he also enters a period of spiritual development.
It is unknown to what extent Miyazaki's film is inspired or adapted from the novel; Ghibli has only characterized the film as a "grand fantasy." The Wind Rises, Miyazaki's previous animated feature film, was released in 2013 and was nominated for an Academy Award for Best Animated Feature.
The film, intended for an older audience, told the story of real-life Second World War pilot engineer Jiro Horikoshi in a manner that blended fantasy and realism.
In the same year that he proclaimed his retirement, the director changed his mind and began work on How Do You Live? in 2016.
Miyazaki is making the new film for his grandson. It’s his way of saying, ‘Grandpa is moving on to the next world, but he’s leaving behind this film- Toshio Suzuki
Audiences can only assume that How Do You Live? will have a more wholesome and family-friendly tone, similar to his fantasy adventure Ponyo (2008), which was loosely based on The Little Mermaid, or the epic fantasy Spirited Away (2001), which won the Oscar for Best Animated Feature in 2003.

Conclusion

Studio Ghibli will not distribute a trailer or any promotional materials for Hayao Miyazaki's final film, How Do You Live? before its release. The upcoming film, which opens on July 14 in Japan, is without a doubt the most anticipated film to arrive in Japanese theaters in years, despite the fact that very little is known about it. The film's U.S. and international release dates have not yet been determined.
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Hajra Shannon

Hajra Shannon

Author
Hajra Shannona is a highly experienced journalist with over 9 years of expertise in news writing, investigative reporting, and political analysis. She holds a Bachelor's degree in Journalism from Columbia University and has contributed to reputable publications focusing on global affairs, human rights, and environmental sustainability. Hajra's authoritative voice and trustworthy reporting reflect her commitment to delivering insightful news content. Beyond journalism, she enjoys exploring new cultures through travel and pursuing outdoor photography
Dexter Cooke

Dexter Cooke

Reviewer
Dexter Cooke is an economist, marketing strategist, and orthopedic surgeon with over 20 years of experience crafting compelling narratives that resonate worldwide. He holds a Journalism degree from Columbia University, an Economics background from Yale University, and a medical degree with a postdoctoral fellowship in orthopedic medicine from the Medical University of South Carolina. Dexter’s insights into media, economics, and marketing shine through his prolific contributions to respected publications and advisory roles for influential organizations. As an orthopedic surgeon specializing in minimally invasive knee replacement surgery and laparoscopic procedures, Dexter prioritizes patient care above all. Outside his professional pursuits, Dexter enjoys collecting vintage watches, studying ancient civilizations, learning about astronomy, and participating in charity runs.
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