The Success Of Barbie And Oppenheimer Suggests That Consumers Choose "Originals Over Sequels And Reboots"
The success of Barbie and Oppenheimer suggests that consumers choose "originals over sequels and reboots." There are a number of reasons why the opening weekend of Barbie and Oppenheimer has been regarded as momentous.
Author:Hajra ShannonReviewer:Paolo ReynaAug 04, 202390.8K Shares1.6M Views
The success of Barbie and Oppenheimersuggests that consumers choose "originals over sequels and reboots." There are a number of reasons why the opening weekend of Barbie and Oppenheimer has been regarded as momentous.
Both movies were directed by highly regarded filmmakers and included ensemble casts of well-known actors. Over the course of the weekend and into Monday, Barbie broke several box office records.
In addition, the buzz about the two movies has been all over the internet for what seems like weeks now, to the point that the term "Barbieheimer" was coined to describe the phenomena of its prevalence in popular culture. But what's most essential is that none of these movies has been done before. Not remakes, sequels, or connected in any way to a larger cinematic world.
Greta Gerwig's Barbie stars Margot Robbie as the eponymous figure who leaves Barbie Land to embark on an adventure in The Real World. Ryan Gosling plays Ken, Michael Cera plays Alan, and Issa Rae, Kate McKinnon, Will Ferrell, and America Ferrera also appear.
In two hours of hot pink enjoyment, the film offers a brilliant feminist message. Oppenheimer is a completely separate film. Christopher Nolan's biopic explores the story of J. Robert Oppenheimer (Cillian Murphy), the guy who invented the atomic bomb and was also a bit of a jerk.
Over the weekend, millions of people across the world went to the movies to see one or both of the flicks. Experts now feel that the overwhelming response to Barbieheimer demonstrates that consumers want to watch more unique films.
“„Everyone came out this weekend for two ORIGINAL, smart, quality movies.- Clare Binns, managing director of indie distributor Picturehouse
“„It’s what audiences want. Reboots, superheroes and films with bloated budgets that often cover a lack of ideas - time to take stock. No algorithms this weekend.- Clare Binns
In only the first three days of its release in the United States, Barbie has already raked in $155 million at the box office, while Oppenheimer has reached $80.5 million. In comparison, Indiana Jones and the Dial of Destiny barely grossed $300 million at the worldwide box office, while Mission: Impossible — Dead Reckoning failed to meet expectations at the box office, grossing $56 million in the United States in its first three days of release.
Richard Gelfond, the chief executive officer of IMAX, expressed his expectations to AP News that the massive box office statistics will persuade movie companies to produce more unique films.
The Barbie Movie Shattered Multiple Opening Weekend Box Office Records
The first weekend of the new Barbie movie was a smashing success at the box office. According to Box Office Mojo, the film starring Greta Gerwig and centered on the classic Mattel toy has broken its resurrection Oppenheimer and has made $337 million over the world.
The film starring Margot Robbie and directed by Greta Gerwig is now tracking on par with the second installment of "Frozen," as well as 95% higher than "Wonder Woman," 200% higher than "Cinderella," and 217% ahead of "The Little Mermaid" in similar markets at the same time in release and when using today's currency rates.
To this day, the United Kingdom ($62.4M), Mexico ($41.5M), Brazil ($33.4M), Australia ($30.6M), and China ($25.2M) are the top five markets worldwide. The opus Oppenheimer, directed by Christopher Nolan and distributed by Universal, has raked in $405.6 million throughout the world as of Sunday, putting it ahead of the reported total for Tenet and Batman Begins.
After a second weekend that brought in $77.1 million in 78 locations, the film's total earnings from overseas markets have now reached $231 million. The film starring Cillian Murphy has now become Christopher Nolan's most successful movie ever in 30 markets, and it is his best grossing non-superhero film in 45.
In addition, it is the most successful Hollywood picture of 2023 in the country of Saudi Arabia. Additionally, it is the second most successful studio film of the year in the countries of Georgia, Hungary, India, Latvia, Lebanon, Lithuania, Norway, Sweden, and Turkey.
The film directed by Greta Gerwig remained at the top of the box office in 57 different countries around the world. The film had particularly strong holds in a number of markets, including Taiwan (+37%), Germany (+29%), Hong Kong (+19%), Holland (+11%), Singapore (+10%), China (-11%), Australia (-11%), France (-20%), Argentina (-25%), Indonesia (-27%), Italy (-30%), Spain (-30%), and the United Kingdom (-32%).
In addition to this, the picture starring Margot Robbie is now the third most successful film of the year worldwide and the fourth most successful film internationally. Ant-Man and the Wasp, Wonder Woman, The Batman, Black Panther: Wakanda Forever, Kong: Skull Island, Man of Steel, Maleficent: Mistress of Evil, It, and Godzilla vs. Kong are among the films whose lifespans have been eclipsed by the Barbies.
When compared with other worldwide markets of a similar kind and using the current exchange rate, the film is projected to perform on par with Frozen II. It is also projected to do 92% better than Wonder Woman, 195% better than Cinderella, and 213% better than The Little Mermaid.
In Latin America, Barbie has now overtaken Joker to become the second-highest-grossing Warner Bros. film of all time. It is the second most successful film to be released in Europe in 2023. The United Kingdom is currently in top place following the second weekend of play with a total of $61.5 million.
This puts it ahead of the first ten days of Harry Potter and the Deathly Hallows Part 2, which is the largest movie that WB has ever released in the market. Mexico has brought in $41.4 million to far, making it the second biggest WB movie ever.
Brazil has brought in $33.5 million, making it the biggest WB movie of all time and the top picture of 2023. Australia has brought in 30.6 million after having the greatest second weekend ever at the Oz box office. China has brought in 25.2 million, including an expanded screen count.
Universal's Oppenheimer, on the other hand, had a fantastic hold internationally, dropping only 26% in 78 markets over the afternoon session for a projected $72.4M international box office weekend and an offshore cume of $226.3M. This brings the global total for Christopher Nolan's epic to $400.4 million.
Oppenheimer is expected to be the largest Nolan picture of all time in 28 nations, including India, Saudi Arabia, the United Arab Emirates, and Turkey, after only two frames. It is Nolan's #1 non-Batman film in 40 countries, including Mexico, Brazil, Norway, the Philippines, and Chile.
Overseas, it is now outperforming Dunkirk, Interstellar, Tenet, and The Dark Knight Rises. The United Kingdom leads with $34.9 million, which is slightly shy of Dark Knight Rises and on par with Dunkirk at the same time. Germany comes in second with $17.8 million, surpassing Dark Knight Rises at the same point and surpassing Interstellar's lifetime.
France has grossed $17.3 million, more than Dark Knight Rises, Dunkirk, Tenet, and Interstellar at the same time; Australia has grossed $13.4 million, more than Dunkirk and more than twice Interstellar; and India has grossed $13 million, making it the No. 2 Hollywood film of the year in the market.
The Cillian Murphy-starrer is currently Nolan's second-fastest IMAX film reach $80 million globally ($80.7 million to date). At $24 million, this was the second-largest second weekend ever for an IMAX picture in comparable markets, accounting for 20.2% of the opening frame.
IMAX has extended the run for another week, to August 16/17, with intentions to bring back IMAX showtimes of the thriller in the late summer/fall, as availability allows. As previously reported (see below), Universal has now broken the $2 billion barrier in foreign box office, only the fourth studio to do it since the epidemic and the seventh time for Universal.
In other Universal news, The Super Mario Bros Movie by Illumination/Nintendo has been the No. 2 biggest grossing studio animated picture in Japan history, trailing only Frozen, with 13.376 million yen ($96.61 million). Mario is also the No. 10 best-selling Hollywood film of all time.
The opening weekend for Barbie in the United States brought in $155 million, making it the most successful opening weekend for a domestic film in 2023. Even more mind-boggling is the fact that the picture had a budget of up to $145 million, which means that it has already returned the money that was invested in it.
Barbenheimer
The combined might of "Barbie" and "Oppenheimer" continued to dominate the box office in their second weekends of release, offering a much-needed boost as two Hollywood strikes threaten the industry's delicate state. Greta Gerwig's cotton candy-colored fantasy comedy took the top spot once more, grossing a whopping $93 million between Friday and Sunday.
"Barbie" ticket sales fell just 43% from its launch, resulting in the seventh-largest second weekend in history. Only "Star Wars: The Force Awakens" ($149 million), "Avengers: Endgame" ($147 million) and "Infinity War" ($114 million), "Black Panther" ($111 million), "Jurassic World" ($106 million), and "The Avengers" ($103 million) had greater sophomore performances.
People Also Ask
What Is Barbie And Oppenheimer?
Both films are directed in the style of Stanley Kubrick. Greta Gerwig begins Barbie by riffing on the classic monolith sequence from 2001: A Space Odyssey and later inserts a joke about The Shining, while Oppenheimer director Christopher Nolan constantly mentions his admiration for Kubrick. I doubt the guy who made Dr Strangelove, Or: How I Learned To Stop Worrying And Love The Bomb would be impressed by a biopic lionizing a wayward scientist or a film aimed to sell plastic toys.
Has Barbie Or Oppenheimer Made More?
Greta Gerwig's "Barbie" had an incredible opening weekend in the United States, bringing in a total of $162 million, making it the most successful opening weekend for a film in 2023. It is also the largest that has ever been directed by a woman. According to Comscore, a company that tracks media analytics, the first weekend of "Oppenheimer" brought in $82.5 million.
Is Oppenheimer A Box Office Hit?
Greta Gerwig's "Barbie" had an incredible opening weekend in the United States, bringing in a total of $162 million, making it the most successful opening weekend for a film in 2023. It is also the largest that has ever been directed by a woman. According to Comscore, a company that tracks media analytics, the first weekend of "Oppenheimer" brought in $82.5 million.
Final Words
The film, which was directed by Christopher Nolan and raked in $174 million throughout the world, is still considered to have achieved remarkable success. The fact that many people chose to attend both movies on the same day for a double feature contributed to the fact that this box office weekend was officially the fourth largest in history.
Hajra Shannon
Author
Hajra Shannona is a highly experienced journalist with over 9 years of expertise in news writing, investigative reporting, and political analysis.
She holds a Bachelor's degree in Journalism from Columbia University and has contributed to reputable publications focusing on global affairs, human rights, and environmental sustainability.
Hajra's authoritative voice and trustworthy reporting reflect her commitment to delivering insightful news content.
Beyond journalism, she enjoys exploring new cultures through travel and pursuing outdoor photography
Paolo Reyna
Reviewer
Paolo Reyna is a writer and storyteller with a wide range of interests. He graduated from New York University with a Bachelor of Arts in Journalism and Media Studies.
Paolo enjoys writing about celebrity culture, gaming, visual arts, and events. He has a keen eye for trends in popular culture and an enthusiasm for exploring new ideas. Paolo's writing aims to inform and entertain while providing fresh perspectives on the topics that interest him most.
In his free time, he loves to travel, watch films, read books, and socialize with friends.
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