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10 Must-Follow Trending Beauty Vloggers For Makeup Inspiration

In this article, we delve into the phenomenon of trending beauty vloggers, exploring how they redefine beauty standards and empower audiences worldwide. These vloggers are shaking up the beauty market with their creative makeup looks, fun personalities, and insightful opinions on the business.

Author:Elisa Mueller
Reviewer:Iram Martins
Mar 04, 2024
5.2K Shares
201.1K Views
Because they provide their fans with a plethora of knowledge, advice, and lessons, beauty vloggers and influencers have grown to be essential players in the beauty sector. There are hundreds of bloggers and influencers to pick from, each presenting their own distinct take on the world of beauty, thanks to the ever-growing interest in cosmetics and beauty.
There is a blogger out there to suit your requirements, whether you're searching for product reviews, cosmetic tutorials, or simply some beauty inspiration. In this comprehensive article, we'll delve into the world of trending beauty vloggers, exploring their impact, how they maintain relevance, and a few standout personalities who are redefining the landscape of beauty and fashion.
Thus, in 2024, be sure to follow these top beauty vloggers if you're ready to step up your game. They'll keep you informed on the newest methods, products, and trends in beauty. They can serve as a source of motivation and support when traveling.

Huda Kattan

Huda Kattan presenting a foundation
Huda Kattan presenting a foundation
Huda Kattan is an accomplished makeup artist, businesswoman, and beauty influencer. She has a sizable fan base on social media sites like YouTube and Instagram and is regarded as one of the most important people in the beauty business. She's a beauty blogger you should follow. Huda began her work as a beauty artist and rose to fame fast because to her gorgeous makeup looks and tutorials. After that, she introduced her own range of cosmetics, Huda Beauty, which has grown to be one of the fastest-growing beauty companies globally.
Huda's products are adored by beauty enthusiasts worldwide and are renowned for their superior quality and inventive formulae. She is renowned for her friendly and realistic demeanor, which enables her to make even the most difficult makeup procedures look doable. Huda is well-known not just for her cosmetics but also for her educational and amusing beauty lessons. Her videos cover a wide range of subjects, including product evaluations, skincare recommendations, and makeup methods and beauty suggestions.

Jackie Aina

Jackie Aina applying mascara on her eyelashes
Jackie Aina applying mascara on her eyelashes
Jackie Aina is a well-known activist, cosmetics artist, and beauty YouTuber. Jackie has amassed a sizable following on YouTube and Instagram because to her gorgeous makeup tutorials and distinct approach to beauty. Jackie, who was reared in the military after being born in California, has always had an obsession with cosmetics and beauty. She started out as a makeup artist and soon became well-known for her imaginative and original makeup styles.
She has millions of fans on YouTube thanks to her cosmetic tutorials, product reviews, and beauty conversations. She is among the most significant global influences in the beauty industry. Jackie is well-known for her advocacy and attempts to advance equality and diversity in the beauty business in addition to her beauty offerings. She speaks out on significant social and political problems using her platform. Jackie's initiatives to increase diversity in the beauty business have garnered her a great deal of admiration.

Katie Jane Hughes

Katie Jane Hughes laughing
Katie Jane Hughes laughing
Hughes, who became an Instagram sensation after becoming a cosmetic artist for celebrities. She often shares gorgeous photographs of her work, frequently with futuristic eyeliner and dramatic, glossy eye shadow. The British beauty blogger provides novices and experts alike with skincare and cosmetics advice. She has worked with companies like Weleda and Glossier. On Instagram, she has an 850k fan base.

Nyma Tang

Nyma Tang wearing a black dress
Nyma Tang wearing a black dress
Despite having a smaller fan base than many of the other well-known beauty vloggers, Nyma Tangspeaks for those who often struggle to find the perfect cosmetics hue in a line. She has 498,000 Instagram followers and 1.35 million YouTubesubscribers. She provides advice and product suggestions to ladies who need to match their skin tone with darker cosmetic tones. Nyma is a vocal opponent of skin-color discrimination in the beauty business. In addition, she works with leading cosmetic companies to develop makeup that suits all skin tones.

Karen Sarahi Gonzalez

Karen Sarahi Gonzalez wearing white earrings and a white dress
Karen Sarahi Gonzalez wearing white earrings and a white dress
Karen Sarahi Gonzalez, also known as iluvsarahii on social media, is unquestionably one of the best beauty vloggers. With 5.7 million followers on Instagram, she has the biggest community there, but she also has 1.6 million subscribers on YouTube. She provides information on the most reasonably priced items available and explains various approaches.

Arielle

Arielle wearing a black shirt
Arielle wearing a black shirt
Arielle purchases cosmetics from general retail establishments including Walmart, Target, and Dollar General. Her fans like the idea that she can keep her gorgeous skin, nails, and hair without spending a fortune on cosmetics. You can find Arielle on Instagramand TikTok.

Audrey Victoria

Audrey Victoria wearing a black tank top
Audrey Victoria wearing a black tank top
One of the most well-liked vloggers for product reviews, pampering regimens, hair care tips, and beauty secrets is Audrey Victoria. She has collaborated with a number of cosmetic companies, such as Moroccan Oil, Redken, and Necessaire. Audrey is most active on YouTubeInstagramTikTok, and Amazon.

Kayley Melissa

Kayley Melissa smiling
Kayley Melissa smiling
Known as "your friendly, neighborhood hair stylist," Kayley Melissa is one of the most active vloggers on the internet right now. She is a product reviewer and an expert in hair style, as suggested by her slogan. She became well-known recently for responding on her YouTube channel to TikToks that include hair style hacks. While Kayley is most active on YouTube, you can also find her on InstagramPinterestTikTokFacebook, and Twitter.

Evie

Evie wearing blue hair and a golden crown
Evie wearing blue hair and a golden crown
As a brand ambassador for Kiara Sky Nails, Evie is known as "Long Hair Pretty Nails." She has also created unique new product lines in partnership with beauty companies like Poochiez Nails. Her achievement is astounding as she is a brand and customer favorite while being entirely self-taught. You can find Evi on YouTubeFacebookInstagram, and on her blog.

Ruopfu Whiso

Ruopfu Whiso wearing a green blouse
Ruopfu Whiso wearing a green blouse
Ruopfu Whiso doesn't often speak in her films, but she uses flourishes and lively music to highlight her favorite goods and provide examples of best practices. Despite her Asian roots, she often works with European and American cosmetics and fashion businesses. Ruopfu vlogs regularly through Instagram Reels, but she is also active on YouTube.

What Sets Beauty Vloggers Apart From Traditional Beauty Advertisements?

Beauty vloggers distinguish themselves through authenticity and relatability. Unlike traditional advertisements featuring polished models, vloggers often share their imperfections, creating a genuine connection with their audience. This authenticity resonates with viewers, fostering a sense of trust and relatability.

How Do Beauty Vloggers Contribute To Diversity And Inclusivity In The Beauty Industry?

Many beauty vloggers actively promote diversity by showcasing a broad range of skin tones, body types, and beauty preferences in their content. By doing so, they challenge traditional beauty standards and send a powerful message that beauty comes in various forms. This commitment to inclusivity has a positive impact on the beauty industry by encouraging a more accepting and diverse representation.

How Do Beauty Vloggers Monetize Their Platforms?

Beauty vloggers employ various monetization strategies, including brand collaborations, sponsored content, affiliate marketing, and launching their product lines. Their influence allows them to negotiate partnerships with beauty brands, and some vloggers even venture into entrepreneurship by creating and selling their own beauty products.

Conclusion

The world of trending beauty vloggers is a dynamic and ever-changing landscape. These digital influencers have not only revolutionized how we consume beauty content but also how the industry operates. With their authentic voices, diverse perspectives, and massive followings, beauty vloggers continue to shape the beauty standards and trends of tomorrow. As technology and social media evolve, so will the strategies and content of these beauty gurus, ensuring that the vlogger phenomenon remains a driving force in the beauty industry for years to come.
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Elisa Mueller

Elisa Mueller

Author
Elisa Mueller, a Kansas City native, grew up surrounded by the wonders of books and movies, inspired by her parents' passion for education and film. She earned bachelor's degrees in English and Journalism from the University of Kansas before moving to New York City, where she spent a decade at Entertainment Weekly, visiting film sets worldwide. With over 8 years in the entertainment industry, Elisa is a seasoned journalist and media analyst, holding a degree in Journalism from NYU. Her insightful critiques have been featured in prestigious publications, cementing her reputation for accuracy and depth. Outside of work, she enjoys attending film festivals, painting, writing fiction, and studying numerology.
Iram Martins

Iram Martins

Reviewer
Iram Martins is a seasoned travel writer and explorer with over a decade of experience in uncovering the world's hidden gems. Holding a Bachelor's degree in Tourism Management from the University of Lisbon, Iram's credentials highlight his authority in the realm of travel. As an author of numerous travel guides and articles for top travel publications, his writing is celebrated for its vivid descriptions and practical insights. Iram’s passion for cultural immersion and off-the-beaten-path adventures shines through in his work, captivating readers and inspiring wanderlust. Outside of his writing pursuits, Iram enjoys learning new languages, reviewing films and TV shows, writing about celebrity lifestyles, and attending cultural festivals.
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