Viral Marketing Campaigns - 10 Foolproof Tricks To Ignite Your Strategy
Discover the secret sauce to viral marketing campaigns! Uncover expert strategies to captivate audiences, boost engagement, and skyrocket your brand's reach.
Author:Emily SanchezReviewer:Elisa MuellerJun 24, 2024111 Shares55.5K Views
More people have become online users because of its affordable data plans and smartphones, which enable them to browse the globe with ease. More people are observed to be active online as a result. To gain an advantage over this, numerous businesses devise distinctive viral marketing campaignsplans to propel their brand viral.
"Viral marketing" is one of those tactics. Viral marketing is a business technique that involves promoting a product or service using a social media platform. Put another way, it's a digital marketing tactic that seeks to persuade the consumer to endorse the brand's current goods and services.
1. Zoom Virtual Background Competition
Due to COVID-19, Zoomdevised a fantastic social media marketing contest and giveaway for those who were stranded at home.
In March 2020, the video conferencing platform Zoom announced the launch of a virtual Background competition. It introduced the monthly competition for remote workers. They might use Zoom's virtual backdrop capability to share images or movies. a competition offering three rewards every month.
What was Zoom's performance? More than 50,000 individuals registered merely to participate in the competition. Customer value-added service was another excellent feature. Through this promotion, new users were introduced to Zoom and encouraged to explore its various capabilities. An effective method of ensuring that clients understand and suggest more.
2. Apple - Shot On IPhone
Even Apple, a well-known brand in the industry, needs a marketing plan to help them keep customers.Applelaunched the "Shot on iPhone" campaign to highlight the incredible quality of their cameras with the release of the iPhone X.
The company's emphasis on the "selfie" element that users can post on social media generated a lot of excitement. They think the product is excellent. People began to shoot and produce material because of the quality of the camera. The only association between these stunning photos and the company is the tag "Taken on iPhone."
Individuals are now using their iPhones to share photos and videos. The memes turned the campaign into a huge success. Apple has done a great job of positioning itself as the greatest phone for anyone who loves to take pictures or create content.
3. Dove Real Beauty Sketches Campaign
Then,Dovelaunched yet another successful viral marketing campaign. Dove launched the Real Beauty Sketch campaign in 2004. The campaign's goal was to show women that they are more attractive than they may realize.
In this promotional film, the artist sketches two different images of a woman: one that she helps him develop and another that someone else describes. Due to the brand's conviction in confidence and its message, the video went viral throughout the world.
Only 2% of women thought they were gorgeous, according to a Dove study. Thus, they came up with the concept of employing actual women in their advertisements rather than models. With this campaign, the marketers aimed to evoke strong feelings among the public.
4. IHeartDogs: 0% Off
The companyiHeartDogswas founded with social welfare as its main goal. They contribute food to dog shelters each time a customer purchases one of their items. Staying true to its roots, the business began posting Facebook advertisements to encourage more donations.
The advertisement promised nothing in exchange for the purchase of their goods. They pledged to match donations from weekend purchases instead of giving out discounts. They started a promotion offering 0% off between Giving Tuesday and Black Friday. Facebook's advertisement read 0% off, yet the company's sales increased fourfold in the end.
Originally planning to feed 100,000 canines in need, they ended up feeding 200,000. Sales exceeded forecasts by four times, and more than 500,000 people contacted us through Facebook alone. It went viral on social media because of the social cause.
5. Twitter's Launch Campaign
Every year, thousands of millennials interested in music, films, and interactive media come together for the South by South West (SXSW) conference. Austin, Texas, is the location of SXSW. As a startup, Twitter bargained with the event planners to have enormous screens positioned all over the area. Attendees with Twitter accounts engaged in the campaign and supported the company, and these were updated with real-time messages.
This had a significant effect and signaled the beginning of the new social media era. As a result of its improved reputation, Twitter attracted a large number of new users, eager to join the movement. Overall, this viral marketing campaign was a huge success.
6. Uber's Launch Campaign
Coincidentally, Austin, Texas, produced yet another outstanding example of viral marketing.
At the South by South West event, Uber became a social media sensation. Throughout the conference and festival, they provided free transportation to attendees. During the event, this caused a stir, and people began talking about it on social media. Would you not? Everyone is eager to get free services, especially when they are done so elegantly! There was so much information flowing back and forth that one social media site gave way.
It's critical to target the appropriate individuals at the appropriate times. Undoubtedly, the younger attendees of SXSW took to social media, and it quickly became popular.
7. Spotify Co-marketing With Facebook
Have you ever wondered how Spotify became so well-known so quickly?
Spotify is a Swedish business that offers media services, including audio streaming. It was started in 2008. In February 2009, it began offering free access to UK clients. However, by September, it was forced to stop offering free service and switch to an invite-only model.
Then, in an effort to strengthen its position, it started co-marketing with Facebook in 2011. A user can post a custom playlist on their Facebook profile, where another user can click to listen to it simultaneously.
Spotify has 165 million premium users globally as of the second quarter of 2021, and it is accessible in more than 15 nations, including the US, the UK, and the MENA area.
8. Dropbox Referral Offer
Dropboxset yet another excellent example of viral marketing. The recommended cloud storage provider for storing files and data is Dropbox. The best feature is that you may share and sync your files without the trouble of emailing individual attachments once they are saved in a virtual place.
They created a fantastic, widely shared example of affiliate marketing. For each referral and sign-up by an existing client, Dropbox provided 500 MB of free storage. What took place? Well, Dropbox experienced a 60% increase in signups. Even now, word-of-mouth continues to provide a significant portion of new clients.
They were able to get an outstanding, devoted customer base and successful customer marketing by rewarding an existing customer. And they have a far greater reach when the majority of your clients are companies. As of 2016, Dropbox had more than 500 million users, and it is on track to surpass one billion users soon.
9. "I Want Mint" Badge
Mintis one of the startups that is mentioned while discussing those that supposedly achieved sudden success. With its innovative marketing approach and fantastic content creator product, Mint demonstrated this. Mint used its blogs as a means of raising awareness, and users who placed "I Want Mint" badges on their blogs or social media accounts were eligible for exclusive perks. That was an excellent free advertisement!
They were able to give buyers a sense of exclusivity without charging for it. With this badge, Mint received free blog advertising from both regular readers and influential bloggers on 600 distinct blogs. Attained further praise for offering helpful information and showing concern for users. As a result, more users and bloggers were drawn to Mint to publish blogs for free.
10. ALS Ice Bucket Challenge
The ALS Ice Bucket Challenge is another name for this one. The campaign was launched to raise funds for research and raise public awareness of the condition known as amyotrophic lateral sclerosis.
Prominent figures such as Oprah Winfrey, Justin Bieber, and Bill Gates participated in the awareness-raising initiative. It's among the best instances of viral advertising.
People from all around the world were drawn to participate in the campaign after witnessing them dump a bucket of ice water on their heads, either by themselves or with another person.
The organization was able to raise nearly $220 million thanks to the campaign, which went viral on social media. In 2014, it rose to the fifth-most popular Google search. Donations to ALS were 25% higher than they were a year prior to the campaign, even after it ended.
FAQ's About Viral Marketing Campaigns
What Is Viral Marketing?
Viral marketing is a business technique that involves promoting a product or service using a social media platform. Put another way, it's a digital marketing tactic that seeks to persuade the consumer to endorse the brand's current goods and services.
Why Is Viral Marketing Important?
The significance of viral marketing lies in its ability to expand the target audience, thereby generating higher sales revenue.
Who Invented Viral Marketing?
The phrase "viral marketing" first appeared in an article by Jeffrey Rayport, a professor at Harvard Business School, for Fast Company in 1996 under the title "The Virus of Marketing."
Conclusion
To convince consumers that their product is fantastic and that they should purchase it, marketing is a crucial component of any business, whether it is a startup or an established enterprise. There are creative methods for promoting your goods.
Now that you are aware of the many types of viral marketing compaigns, you can use this knowledge to increase the virality of your brand and expand your target market.Not every viral campaign needs to be surprising or humorous. If you can distribute the brand's message and effectively touch customers' emotions, it can go viral for both good and bad reasons.
Jump to
1. Zoom Virtual Background Competition
2. Apple - Shot On IPhone
3. Dove Real Beauty Sketches Campaign
4. IHeartDogs: 0% Off
5. Twitter's Launch Campaign
6. Uber's Launch Campaign
7. Spotify Co-marketing With Facebook
8. Dropbox Referral Offer
9. "I Want Mint" Badge
10. ALS Ice Bucket Challenge
FAQ's About Viral Marketing Campaigns
Conclusion
Emily Sanchez
Author
Emily Sanchez, a Fashion Journalist who graduated from New York University, brings over a decade of experience to her writing. Her articles delve into fashion trends, celebrity culture, and the fascinating world of numerology.
Emily's unique perspective and deep industry knowledge make her a trusted voice in fashion journalism.
Outside of her work, she enjoys photography, attending live music events, and practicing yoga for relaxation.
Elisa Mueller
Reviewer
Elisa Mueller, a Kansas City native, grew up surrounded by the wonders of books and movies, inspired by her parents' passion for education and film.
She earned bachelor's degrees in English and Journalism from the University of Kansas before moving to New York City, where she spent a decade at Entertainment Weekly, visiting film sets worldwide.
With over 8 years in the entertainment industry, Elisa is a seasoned journalist and media analyst, holding a degree in Journalism from NYU. Her insightful critiques have been featured in prestigious publications, cementing her reputation for accuracy and depth.
Outside of work, she enjoys attending film festivals, painting, writing fiction, and studying numerology.
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