Latest In

Breaking News

What Is Your Data Worth And How To Keep It Safe?

In the era of digital technology, data has become a valuable asset that powers our personal lives, businesses, and the global economy. From personal information and financial records to market insights and intellectual property, our data holds immense value.

Author:Darren Mcpherson
Reviewer:Gordon Dickerson
Jun 07, 2023
In the era of digital technology, data has become a valuable asset that powers our personal lives, businesses, and the global economy. From personal information and financial records to market insights and intellectual property, our data holds immense value. But as the number of cyber threats and data breaches are getting worse, it is essential to understand what your data is worth and how to keep it safe.

What Is the Dark Web?

The "dark web" is a part of the internet that is hidden on purpose and can't be found through regular search engines. It is a group of websites and online services that can only be accessed with special software, settings, or permission. Unlike the surface web, which is indexed and easily searchable, the dark web operates on encrypted networks and offers users anonymity and privacy.
The dark web is often associated with illegal activities, providing an environment where users can engage in anonymous and untraceable transactions. It hosts various illicit marketplaces where users can buy and sell drugs, stolen personal information, weapons, hacking tools, counterfeit currency, and other illegal goods and services. Additionally, it is a haven for cybercriminals, facilitating activities such as hacking forums, malware distribution, and identity theft.
It is important to note that while the dark web is commonly associated with criminal activities, not everything on the dark web is illegal. It also serves as a platform for whistleblowers, journalists, and individuals seeking privacy and freedom of expression in oppressive regimes.
Accessing the dark web requires specific software, which enables users to browse anonymously by routing their internet traffic through multiple layers of encryption and relays. However, it is crucial to exercise caution and be aware of the risks associated with the dark web, as engaging in illegal activities or exposing oneself to malicious actors can have severe legal and personal consequences.

How Much Is Your Info Worth On the Dark Web?

When it comes to the dark web, personal data is a valuable commodity with varying price tags. According to ExpressVPN's research, the value of personal data on the dark web depends on several factors, including the type of data, its quality, and the demand in the market.
Here is the price index the research revealed for different types of personal data:
  • Identification documents - These refer to driver’s licenses and different passport scans. The price for this can range from $3-$75, depending on the place, completeness, and accuracy of the information.
  • Credit Card Information - Stolen credit card data is highly sought after on the dark web. The price for credit card information varies from $20-$39.90, depending on factors such as the type of card, credit limit, expiration date, and availability of additional verification details. Prices can range from a few dollars to several hundred dollars per card.
  • Login Credentials - Usernames, email addresses, and passwords for online accounts have value on the dark web. The price for login credentials can range from $1-$1,000, depending on the account's significance (e.g., banking, social media, email) and the level of access it provides (e.g., administrator, regular user).
  • Email databases - Email databases contain collections of email addresses and associated information that are stored and organized in a structured format. These databases can contain email addresses obtained from various sources, such as online registrations, newsletter subscriptions, customer databases, or even data breaches. These records can be sold for significant amounts, ranging from $100-$120. The price may depend on factors such as the completeness of the records and the specific details they contain.
  • Passports and IDs - Forged passports and identification documents are highly valuable on the dark web. The price for these documents can vary from $3-$3,800, depending on factors such as the issuing country, quality of forgery, and the buyer's specific needs. Prices can range from hundreds to thousands of dollars.
It's important to note that the prices mentioned above are approximate and can fluctuate based on market dynamics, demand, and supply. Additionally, engaging in any activities related to buying or selling stolen personal data is illegal and strongly discouraged. Understanding the value of personal data on the dark web serves as a reminder of the importance of data security and the need to protect our personal information from falling into the wrong hands.

What Makes Personal Data Valuable?

Personal data is valuable due to its potential for exploitation, financial gain, and illicit activities. Several factors contribute to the value of personal data:
  • Identity Theft - Personal data, such as full names, addresses, Social Security numbers, and dates of birth, can be used to assume someone's identity. This allows criminals to open fraudulent accounts, make unauthorized purchases, or engage in other fraudulent activities.
  • Financial Fraud - Personal data, including credit card information, bank account details, and financial transaction history, can be exploited for financial fraud. This data enables criminals to make unauthorized transactions, create counterfeit cards, or conduct fraudulent online activities.
  • Targeted Advertising and Marketing - Personal data, such as browsing history, online preferences, and demographic information, is highly valuable to marketers. Companies can use this data to create targeted advertising campaigns, tailor product recommendations, and optimize marketing strategies.
  • Unauthorized Account Access - Login credentials, such as usernames, email addresses, and passwords, hold value on the dark web. Cybercriminals can use stolen credentials to gain unauthorized access to individuals' online accounts, including email, social media, or financial platforms.
  • Sensitive Personal Information - Certain types of personal data, such as medical records, passport details, or social security numbers, are highly sought after. These details can be used for various malicious purposes, including insurance fraud, blackmail, or identity theft.
  • Market Demand - The value of personal data also depends on market demand. Cybercriminals, fraudsters, and malicious actors are willing to pay a significant amount for data that is in high demand or scarce supply. Factors such as data freshness, accuracy, and exclusivity contribute to its market value.
It is important to recognize the value of personal data and take proactive measures to protect it. Safeguarding personal information through strong security practices, such as using complex passwords, enabling two-factor authentication, and being cautious when sharing sensitive details, can help minimize the risks associated with the value of personal data.

Types of Valuable Personal Data

Personal data encompasses a wide range of information that can hold significant value. Here are some types of valuable personal data that are sought after on the dark web and can be exploited for various purposes:
  • Personally Identifiable Information (PII) - PII includes information that can be used to identify an individual, such as full names, addresses, phone numbers, Social Security numbers, passport numbers, and driver's license numbers. This information is highly valuable for identity theft, fraud, and various illegal activities.
  • Financial Information - Financial data is particularly valuable on the dark web. It includes credit card numbers, bank account details, financial transaction records, and other financial identifiers. Cybercriminals can use this information to make unauthorized purchases, commit fraud, or drain victims' bank accounts.
  • Login Credentials - Usernames, email addresses, and passwords for various online accounts, including email, social media, e-commerce platforms, and banking accounts, are valuable commodities. Hackers can exploit these credentials to gain unauthorized access to accounts, steal personal information, or engage in fraudulent activities.
  • Healthcare Information - Medical records, health insurance information, and other healthcare-related datahave significant value on the dark web. This information can be used for medical identity theft, insurance fraud, or blackmail. Personal health information is highly sensitive and can fetch a high price due to the potential for exploitation.
  • Online Activity and Behavior - Information related to online activity and behavior, such as browsing history, search queries, online purchases, and social media interactions, can be valuable for targeted advertising, profiling, and surveillance purposes. Advertisers, marketers, and malicious actors may seek this data to create personalized profiles and target individuals with specific advertisements or scams.
  • Geolocation and Tracking Data - Location information obtained from GPS data, mobile devices, or tracking apps can be valuable for advertisers, law enforcement agencies, or even stalkers. Geolocation data can provide insights into an individual's habits, preferences, and movements, which can be exploited for targeted advertising or even physical harm.
  • Biometric Data - Biometric data, such as fingerprints, facial recognition scans, voice recordings, and iris scans, is increasingly being used for authentication and security purposes. However, if compromised, this data can have severe consequences as it is unique to individuals and cannot be easily changed. Biometric data can be used for identity theft, unauthorized access, or even to create forged identities.

How To Keep Your Data Safe?

How To Keep Your Data Safe
How To Keep Your Data Safe
Keeping your data safe requires a combination of proactive measures and responsible online behavior. Here are some essential steps to help protect your data:
  • Use Strong and Unique Passwords - Make strong passwords that are hard to guess for your online accounts. Don't use things like birthdates or popular phrases that are easy to figure out. Use a mix of uppercase and lowercase letters, numbers, and special symbols. Also, ensure that each account has its own password to avoid a domino effect if there is a security hack.
  • Enable Two-Factor Authentication (2FA) - Two-factor authentication adds an extra layer of security by requiring a second verification step, typically through a text message, app, or biometric authentication. Enable 2FA whenever possible to protect your accounts from unauthorized access.
  • Keep Software Updated - Regularly update your operating system, apps, and antivirus software. These updates often include security patches that address known vulnerabilities. Enable automatic updates whenever possible to ensure you have the latest protections.
  • Be Cautious of Phishing Attempts - Phishing attacks often involve deceptive emails, messages, or websites designed to trick you into revealing sensitive information. Be cautious when clicking on links or providing personal data online. Verify the legitimacy of the source before sharing any information.
  • Secure Your Wi-Fi Network - Protect your home Wi-Fi network with a strong password and encryption. Use WPA2 or WPA3 encryption standards and change the default administrator login credentials on your router. Additionally, avoid connecting to public Wi-Fi networks without using a virtual private network (VPN) for added security.
  • Regularly Back Up Your Data - Create regular backups of your important data and store them securely. Use external hard drives, cloud storage, or backup services to ensure you have copies of your data in case of hardware failure, data loss, or ransomware attacks.
  • Practice Safe Browsing Habits - Be mindful of the websites you visit and the links you click on. Stick to secure and reputable websites, and be cautious of downloading files or clicking on suspicious links. Use browser extensions that block malicious ads and scripts for added protection.
  • Be Mindful of Social Media Privacy - Adjust your social media privacy settings to limit the amount of personal information visible to the public. Be selective about the information you share and avoid posting sensitive details that could be used for identity theft or social engineering attacks.
  • Use Secure File Storage and Encryption - If you store sensitive files on your devices or in the cloud, use encryption to protect them. Encryption ensures that even if your files are compromised, they cannot be accessed without the encryption key.
  • Educate Yourself and Stay Informed - Stay up to date with the latest cybersecurity threats and best practices. Educate yourself about common scams, data breaches, and security measures. Be cautious of sharing personal information and develop a healthy skepticism towards unsolicited requests for data.
By following these best practices, you can significantly enhance the security of your personal data and minimize the risks of data breaches, identity theft, and unauthorized access. Remember, data security is an ongoing effort, so stay vigilant and regularly reassess and update your security measures.

People Also Ask

How is data worth determined?

The worth of data is determined by factors such as its relevance, accuracy, timeliness, uniqueness, and market demand. It can also depend on the specific industry and purpose for which the data is being used.

What can someone do with my data?

Cybercriminals can exploit your data for various purposes, such as identity theft, financial fraud, unauthorized access to accounts, targeted advertising, and even selling it on the dark web. It is essential to protect your data to prevent such misuse.

How can I calculate the value of my data?

Calculating the exact monetary value of data can be challenging. However, you can assess its value by considering the potential financial losses or gains that could result from its unauthorized access or disclosure. Additionally, you can analyze the market value of similar data sets.

How can data breaches affect individuals?

Data leaks can have very bad effects on people.. It can lead to identity theft, financial loss, reputational damage, compromised privacy, and even psychological distress. Protecting personal data is crucial to mitigate these risks.


The value of our data cannot be overstated. It has the power to fuel innovation, drive business decisions, and shape our digital world. However, this valuable asset is constantly under threat from cybercriminals and malicious actors. By implementing strong security practices, such as using robust passwords, encrypting data, staying vigilant against phishing attacks, and regularly updating software, we can significantly reduce the risk of data breaches and protect our valuable information.
Safeguarding our data is not only crucial for preserving our privacy and financial well-being, but it also contributes to maintaining trust in the digital ecosystem. Let us prioritize data protection and ensure that our valuable information remains safe and secure in this ever-evolving digital landscape.
Jump to
Darren Mcpherson

Darren Mcpherson

Darren Mcpherson brings over 9 years of experience in politics, business, investing, and banking to his writing. He holds degrees in Economics from Harvard University and Political Science from Stanford University, with certifications in Financial Management. Renowned for his insightful analyses and strategic awareness, Darren has contributed to reputable publications and served in advisory roles for influential entities. Outside the boardroom, Darren enjoys playing chess, collecting rare books, attending technology conferences, and mentoring young professionals. His dedication to excellence and understanding of global finance and governance make him a trusted and authoritative voice in his field.
Gordon Dickerson

Gordon Dickerson

Gordon Dickerson, a visionary in Crypto, NFT, and Web3, brings over 10 years of expertise in blockchain technology. With a Bachelor's in Computer Science from MIT and a Master's from Stanford, Gordon's strategic leadership has been instrumental in shaping global blockchain adoption. His commitment to inclusivity fosters a diverse ecosystem. In his spare time, Gordon enjoys gourmet cooking, cycling, stargazing as an amateur astronomer, and exploring non-fiction literature. His blend of expertise, credibility, and genuine passion for innovation makes him a trusted authority in decentralized technologies, driving impactful change with a personal touch.
Latest Articles
Popular Articles