Why Business Owners Need To Understand The Power Of Holiday-Themed Content
When it comes to marketing, it’s always been about following trends; sure, sometimes you’ll find a few marketing campaigns that go the riskier route and won’t advertise, or they’ll do something so outside of the box (kind of like guerilla marketing), and it miraculously works.
Author:Darren McphersonReviewer:Gordon DickersonDec 08, 20237.6K Shares201.7K Views
When it comes to marketing, it’s always been about following trends; sure, sometimes you’ll find a few marketing campaigns that go the riskier route and won’t advertise, or they’ll do something so outside of the box (kind of like guerilla marketing), and it miraculously works. Even if you’re the type that hates following trends, it’s still going to be in your best interest to try to follow them, especially during the holiday season.
You see, during the holiday season, most people want to embrace the colors, warmth, lights, decor, shopping spree,warm customer service, and all of the happiness that ties into the holiday season. If you’re not doing this in the name of your business, you might actually be doing far more harm. So, here’s why businesses seriously need to understand the power of holiday content and why they should be posting it, too!
Capturing the Festive Spirit
This is the reason why the average person loves interacting with businesses: to help themselves get into that holiday cheer! Besides, the holiday season is synonymous with joy, warmth, and celebration. So, just by creating holiday-themed content, it basically allows your business to tap into this festive spirit, fostering a positive and cheerful atmosphere around your brand. Plus, customers appreciate businesses that embrace the season and add a touch of merriment to their online presence.
Enhancing Discoverability
Some businesses have actually gone viral thanks to posting holiday content during the special season. But it’s not just about virality; you can even enhance your company’s SEOby simply doing this. Think of it this way: search engines favor fresh and relevant content. So, if you’re creating holiday-themed content, you’re going to be enhancing your SEO efforts and of course, will be improving the discoverability of your brand.
You’re Creating a Connection
One of the biggest reasons why holiday content is so powerful and popular is mostly due to the emotions it’s able to evoke. Whether it's heartwarming stories, festive imagery, or joyful videos, this type of content resonates with people on a personal level. You have to tap into people's emotions in order to build a connection; you want to remind them that you’re a human, and this is one of the best ways of doing so.
Potential to Stand Out in a Crowded Market
During this time of year, your business is going to be in competition with all businesses, regardless of industry! You want to stand out, you don’t want to be boring, and holiday-themed content during that time of the year is going to be perfect. Holiday-themed content provides a unique opportunity for your brand to stand out amidst the noise. Creativity and a festive touch can make your content more memorable, increasing the likelihood that customers will choose your brand over competitors. It’s like a little gift that keeps on giving!
Riding on the Seasonal Trend Train
This is the time of year when so many trends go around. So, why not capitalize on these trends? Whether it's holiday-themed hashtags, popular festive activities, or cultural references, aligning your content with seasonal trendshelps your brand stay relevant and relatable.
Darren Mcpherson
Author
Darren Mcpherson brings over 9 years of experience in politics, business, investing, and banking to his writing. He holds degrees in Economics from Harvard University and Political Science from Stanford University, with certifications in Financial Management.
Renowned for his insightful analyses and strategic awareness, Darren has contributed to reputable publications and served in advisory roles for influential entities.
Outside the boardroom, Darren enjoys playing chess, collecting rare books, attending technology conferences, and mentoring young professionals.
His dedication to excellence and understanding of global finance and governance make him a trusted and authoritative voice in his field.
Gordon Dickerson
Reviewer
Gordon Dickerson, a visionary in Crypto, NFT, and Web3, brings over 10 years of expertise in blockchain technology.
With a Bachelor's in Computer Science from MIT and a Master's from Stanford, Gordon's strategic leadership has been instrumental in shaping global blockchain adoption. His commitment to inclusivity fosters a diverse ecosystem.
In his spare time, Gordon enjoys gourmet cooking, cycling, stargazing as an amateur astronomer, and exploring non-fiction literature.
His blend of expertise, credibility, and genuine passion for innovation makes him a trusted authority in decentralized technologies, driving impactful change with a personal touch.
Latest Articles
Popular Articles