A degree still carries weight, but in today’s job market, employers are increasingly looking for applied skills from internships and leadershipthat show students can solve real problems. Students who build hands-on learning and real-world experience alongside their education graduate with stronger outcomes. Besides the credentials, the college search should focus on long-term fit and preparation, not just on location, tuition, and degrees. “Today’s job market rewards proof,” observes Emily Niedermaier, managing director of marketing at Appily. “Employers want to see what you can do, how you learn, and how you handle change. The students who stand out leave school with more than just classes on their transcripts; they have projects, skills, and real stories that show results.” “Interviewers look for real-life examples of your work and proof of impact,” says Niedermaier. “They want to see if you can learn a new tool and apply it to a real problem. A degree starts the story, but your work fills it in.”
Today’s employers notice clear outcomes. Experience gives students the chance to launch a website or plan an event, and the results can make a resume feel real.
Niedermaier says experience is a strong signifier of an employer’s trust in new hires. “It’s never too early to start building a portfolio of skills and real work,” she notes. “An internship shows you can work on a team and meet real deadlines, and a service project shows you see beyond yourself and can organize people. Certifications are another way to boost your credibility and help you get to the interview. Practical learning, like labs and studio courses, also adds proof to your story. Together with your degree, they show you can learn it and do it.”
Appily is a free online resource designed to help not only college-bound students find the right college fit and build a path toward their future careers. Appily's Appily Match and College Greenlight give students and their academic counselors tools to find opportunities and develop professional career paths before and during the college search. For counselors specifically, Appily's postsecondary planning resources provide dedicated support to guide students through the process, rather than waiting until after enrollment.
“We help students explore colleges more holistically,” explains Niedermaier. “In addition to majors and admissions data, students can review campus characteristics, student outcomes, and institutional information that help them ask smarter questions about experiential learning, career services, and internship opportunities. We don’t place students into internships directly, but we help them evaluate which colleges are structured to support those kinds of experiences.”
Appily’s postsecondary planningis a comprehensive source of guides, articles, and other resources for counselors, designed to help them help their students figure out what they want from college beyond classes. A simple dashboard collects all the information in one place to help counselors and educators track key steps and dates. “Our postsecondary planning tools guide students through their interests to find potential academic pathways and identify future career goals,” Niedermaier notes. “By prompting students to think about what they enjoy, what they’re good at, and what kind of life they envision after graduation, the planning process naturally connects academics to career possibilities. That shift helps students evaluate colleges with outcomes in mind.”
Appily Matchhelps students gain direct admission to schools without the burden of traditional applications and essays. Students simply create a profile to receive admissions offers and even scholarships. As offers come in, they can look for campuses known for co-ops or strong employer ties. “When students know they already have options, it reduces anxiety and allows them to compare programs more thoughtfully,” says Niedermaier. “That creates space to evaluate academic strengths, support services, campus culture, and career preparation opportunities, not just admissions odds.”
College Greenlightsupports academic counselors and educators of first-generation and underrepresented students with curated college information and resources. It highlights institutions committed to access and student support, enabling counselors and community organizations to help students find colleges where they are more likely to receive strong advising, mentoring, and career guidance. Niedermaier believes this tool can play a critical role in helping students translate a degree into real-world opportunities. “With this support, students can bring a stronger record of applied work into their applications. They can also find campuses that continue this support after they enroll.”
Appily does not replace a student’s effort. It gives structure, information, and connections so students can find colleges that help them learn by doing and start building experience now.
“Students who intentionally seek out internships, research, mentorship, and leadership opportunities during their time on campus graduate more confident and more competitive,” concludes Niedermaier. “Thinking about experience early simply leads to stronger long-term outcomes.”