On March 4, more than 150 entrepreneurs, policymakers, and business leaders came together at Union Station in Washington, D.C., for the fourth annual International Women's Day Reception, an evening that was equal parts celebration and call to action.
Hosted by the Association of Women’s Business Centers(AWBC) and sponsored by T-Mobile, the event drew small business owners, Women's Business Center directors, corporate partners, and elected officials from across the country. Founded in 1998, AWBC represents a nationwide network of more than 140 Women's Business Centers operating in all 50 states, providing free counseling, training, and mentorship to entrepreneurs – particularly those in underserved communities where few other resources exist. The evening featured remarks from Elizabeth Habib, Assistant Administrator for the U.S. Small Business Administration's Office of Women's Business Ownership; Emma Looney, Public Affairs Manager of T-Mobile; Carolyn Currie, CEO of Women's Enterprise Scotland; and representatives from Women's Business Centers in Massachusetts, the Northern Mariana Islands, and New Jersey.
Speakers consistently returned to three priorities: expanding public-private partnerships, improving access to capital and training, and advancing policy advocacy that gives women entrepreneurs a real shot at long-term success.
AWBC CEO Corinne Goble made the argument directly: supporting women's entrepreneurship is not charity. It is an economic strategy with measurable returns.
"By connecting entrepreneurs with resources, mentorship, and networks, we help them grow their businesses, create jobs, and strengthen communities," Goble said.
The numbers support that case. According to AWBC, Women's Business Centers created or sustained 340,000 jobs in 2024 alone and generated $16 billion in wages nationwide. Every taxpayer dollar
invested in the WBC program produced roughly six dollars in new business revenue. Women now launch nearly half of all new U.S. businesses – a share that has grown dramatically since 2019 and represents the highest rate ever recorded.
One of the evening's announcements came from across the Atlantic. AWBC revealed a new memorandum of understanding with Women’s Enterprise Scotland, a partnership aimed at deepening international collaboration and expanding opportunities for women-led businesses on both sides of the ocean. CEO Carolyn Currie described the agreement as something her organization had been working toward for years, noting that Women's Enterprise Scotland has long studied the U.S. Women's Business Center model and is eager to explore how the two organizations can open up more economic opportunities for the businesses and communities they serve.
The partnership signals that interest in the federally supported, locally operated WBC structure is no longer confined to the United States.
The evening closed with a shared sense of urgency. The infrastructure behind entrepreneurship, speakers reiterated, matters as much as entrepreneurship itself – and right now, that infrastructure needs defending.
With women launching businesses at record rates and Women's Business Centers delivering outsized returns on federal investment, the case for sustained and expanded support has rarely been stronger. The gathering at Union Station made clear that for the leaders in that room, advocating for that investment is not a side project. It is the mission.