Americans will recognize National Latino AIDS Awareness Day this Saturday, amid a rising number of HIV/AIDS cases for Latinos across the U.S. National Latino AIDS Awareness Day ( NLAAD ), “held each year in commemoration of the last day of Hispanic Heritage Month, represents a call to action for Hispanics/Latinos to protect their lives and the lives of those they love by getting tested and learning about HIV .” According to a report (.pdf) issued by the Florida Latino AIDS Advisory Group in May, “the proportion of newly reported HIV cases among adult Hispanics (age 13+) increased from 16% in 2000 to 21% in 2009. In Florida, in 2009, the HIV case rate among adult Hispanic men was 2 times higher than that for white men and 2 times higher for adult Hispanic women than that among white women.” The Advisory Group, established by Florida’s Bureau of HIV/AIDS , adds that “the survival time from AIDS diagnosis to death significantly shorter for Hispanics than whites